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Add "Advertisement/Sponsored Links" above ad, then CTR dropped

3:58 am on Sep 16, 2014 (gmt 0)

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Add centered "Advertisement/Sponsored Links" label above 300x250 ad block. The CTR dropped up to 30%, how do you think?

My ads was in the middle of the article, so I guess I should label it, should I?
1:10 pm on Sept 16, 2014 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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How blended is your ad with your content? Is there a border around it or anything to set it apart?

I put "Sponsored" above my ads and suffered no ill effect, but these are sidebar ads. If I had an ad in the content area and the CTR suffered that much by labeling it, then I'd be worried that too many people were clicking on it accidentally.
2:57 pm on Sept 16, 2014 (gmt 0)

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Of course it's up to you, but I don't think you need to label it. I don't label my ad blocks because I've never wanted to run afoul of Google's policies around how to present ads. Also, I think most users by now know that Google's ads are just that: ads.
2:58 pm on Sept 16, 2014 (gmt 0)

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I agree with netmeg and will say that I use in content ads on my website and always label them advertisements so my users know.

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