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HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As such, AdSense will remove all non-SSL compliant ads from competing in the auction on these pages. If you do decide to convert your HTTP site to HTTPS, please be aware that because we remove non-SSL compliant ads from the auction, thereby reducing auction pressure, ads on your HTTPS pages might earn less than those on your HTTP pages.
I find it interesting Google says jump and we say how high. It ridiculous to put a site under https. The lead generation pages sure but informational pages not gonna happen.
That's always been my impression with https sites but I have no evidence to back it up. Also, the array of "invalid certificate" stuff that appears with some of them is also a concern.
I didn't want to lose my social media shares or have access to a smaller ad inventory
Yea, I forgot about those (I have them all turned off)
All I needed to know.
Not "all" if I understand correctly. Third party earnings may have been minimal but that doesn't mean their inclusion didn't push up your earnings.