We've been with Adsense since ~2005 and in 2012 we rolled out DFP.
Over the last year or so we've been approached by a few firms that represent their own AdX account and offered to include us in their account, however, I'm not keen on giving up 15-20% of our revenues for what may very well be only a 15-20% uplift in earnings or it may be less, and we end up receiving less revenue as a result.
So that being the case what is the method of gaining entry into AdX without having to go through a third party?
Like I said we're already running DFP and AdX would be a simple inclusion within DFP that would compete alongside Adsense, right?
We serve approximately 25MM ad impressions per month.
Thanks for your help.