July 2014 AdSense Earnings and Observations

[RedBar]

Why does no one ever want to start this thread?

[netmeg]

nutmeg,

netmeg

[Mentat]

It seems that yesterday G reenabled the click shaving filter.
One week with ~ 70 000 clicks/day, now back to 50 000 clicks/day!
But CPC is to the roof, so I wait to see that's the direction...

This kind of movement does not seems to be natural.

[MrSavage]

My eyes are watering in disbelief. I'm looking at 3 days earnings in 1 day. Triple the joy! I've been doing super lousy this month so it sounds much more impressive today than it really is. That said, I'm grateful for the temporary money shower.

[webcentric]

There should be a "netmeg vs nutmeg" thread focused on the ongoing saga of member name mangling. Some of it has been quite entertaining over the years. Could be a recipe for disaster or could turn out to be a recipe for virtual pumpkin pie. ;)

[avalon37]

Dear Google,

Is today the summer outing? Stats are so delayed and not matching Analytics.

Best

[RedBar]

I don't even use Analytics and I can see the stats are completely awry!

[Ironside]

Does anyone look at the real-time function within Google analytics? I don't think it portrays who is on your website that accurately. I just looked a minute ago and it says I have five users. I checked the website and I have more than five people logged in my forum. So really I don't know what to believe.

[Mentat]

this weekend seems very slow/low...

[avalon37]

Took off all my adsense ads on one site. It's retail focused and am switching sitewide to Amazon links for 30 days. Testing I've done before wasn't sitewide nor enough days to be statistically significant.

[RyuUK]

Anyone else in the UK have a terrible Saturday and Sunday for traffic? This has resulted in two of the lowest earning days in months and yet Friday performed very well. My rankings have held on, so I hope that this is down to the hot weather where people tend to head out to pubs, have BBQs, sunbathe etc.

[Ironside]

Anyone else in the UK have a terrible Saturday and Sunday for traffic? This has resulted in two of the lowest earning days in months and yet Friday performed very well. My rankings have held on, so I hope that this is down to the hot weather where people tend to head out to pubs, have BBQs, sunbathe etc.

My website is.com site, I'm in the UK, but 95% of my traffic comes from the USA. Not by choice, probably because there are more people over there keeping fish than over here in the little UK. But yes, I have noticed quite a big drop in traffic over the weekend. Having said that, I didn't really notice a massive drop in earnings. That said, I'm earning about a third of what I was four or five months ago, my earnings have fallen through the floor, it's absolutely heartbreaking.

I'm hoping that come autumn when people are in their houses a bit more, maybe my hit rate will go back to what it was, or closer at best. I was probably averaging about 3400 hits according to Google analytics three months ago, it's now averaging 2400. Mind you, yesterday was only about 2150. Honestly, it's like watching your favourite ship That you have looked after really carefully and maintained sink very slowly and there's nothing you can do about it

[Ironside]

I also don't think Google are doing anything to help us optimise our websites anymore. It's got to the point now that when I look in Google analytics at my organic keywords, this month, 50,000 of them are under the "not provided". That is extremely unhelpful, I simply don't understand why Google are hiding this information from us. On one breath they are telling us to create websites that have unique content that will help people visit us, but they don't seem to want to help us optimise our sites.

[RyuUK]

Ironside: Hope things work out for you.

It is frustrating to see lower revenue/traffic numbers especially when you are building/scaling up daily. With my primary site, had the best day in early June and since then it has been dropping quickly. Going to forget this weekend anyway and see how it goes over the next few days.

[LuckyLiz]

For all those looking at your daily ups and downs, remember that seasonal differences can come into play even if you don't run a seasonal-related site.

If a lot of your traffic comes from the US, remember that it's summertime- and people go on vacations or just do other things than hang out online. Advertisers may adjust their ad spends accordingly.

If you've been an AdSense publisher and have stats for a few years, go back and compare similar dates - being sure to start and end on the same day of the week instead of the same date. (ie Monday vs Monday instead of June 1 vs June 1 in a differe3nt year.) You should see patterns that will let you know if your seeing seasonal difference vs any other kinds of differences.

[MrSavage]

I'll keep this as clean as possible. Yesterday I essentially soiled myself when I saw 2 super chunky chunky clicks. Big money that I haven't seen in months and months and months. The day ended as the best day I've had in the past 6 months or more. Today I see another chunky (not chunky chunky but still decent) click from the same site. I all but wrote off these types of clicks. This site in the past got the big clicks but disappeared after moving the site from .net to .com. However, for now I'm enjoying the money shower. Not expecting to last but it's still enjoyable.

[MrSavage]

I should add that even with an incredible day yesterday, my earnings this month are about 1/3 of what they used to be on average. So at this rate, it's going to take 3 to 4 months to make what I could earn in a single month. I'm average webmaster so take that for what it is. It's a cruddy situation but making zero money would suck a bit more. That said, I can look back and see a lot of wasted time building sites that are worthless today. Live and learn I guess.

[Mentat]

Low eCPM since Friday, but today (Monday) the eCPM is getting scary low!

And it's so quiet!

[littlecubpanda]

netmeg,

It's working....it's working! A few days into it, CPC is up and CTR is normal. I changed it over on ALL sites, so it was a big change. It was time to mix things up, because all text was faltering.

[RedBar]

Unbelievably low EPC so far today, 30% of average, another three days of this and AdSense will be gone on 31st July.

[RedBar]

Okie dokie ... so am I the only one seeing a total EPC collapse for UK & USA?

As in 70% drop!

This thing is fubard beyond belief, honestly, I have already had my average daily clicks yet earnings are at 30% ... McDs pay more per hour than I'm earning per DAY

[avalon37]

So this just sums up AdSense these days. Yesterday I removed AdSense from my top 250 pages (took about 2 hours to do). There are maybe 50 other pages that get so little traffic/clicks that it wasn't worth my time going in and removing AdSense code. I did all the removing yesterday morning and as should be expected, yesterday's earnings were almost $0.00. Today, again on the pages that have NEVER earned me enough for a cup of coffee, my earnings are second best of the month. CTR and RPM are 4-5x normal. So, the big question is I am getting a click dump today from previous days? But again these are pages that have never earned me any money and the traffic to these pages did not just magically increase today. I almost ready to believe that Google has a built in system that (much like a winback campaign) tries to lure advertisers and publishers back into their "game". I can't tell you how many times as an advertiser I would pause a keyword that hadn't had a conversion in forever. However, later that day, there was "magically" a new conversion. And most advertisers would unpause that keyword and Google would be happy again. The advertiser of course would go on spend way more than what was profitable. The point is scenarios like that happened with enough regularity to seem "strange". Today with earning looking so good yet 95% of my ads paused seems "suspicious". I think Google is trying their best to somehow "entice" me to put all my ads back online. Ain't happening Google :)

[MrSavage]

One of my sites (July 28) was a record or near record day. It's the value of those clicks and certainly not the number of clicks. I'm okay with that. It would take a miracle to turn the month around though. I can also say that I've spent next to zero time on sites this month because I have major decisions to make on where I'm heading on this venture. I just can't quite pin down where Adsense is going to be for me in terms of revenue moving forward.

[RedBar]

Impressive Google ... A completely average click volume day annihilated by my lowest-ever EPC average generating my lowest-ever earning's day in 11 years.

Normally the US and UK manage to lift my overall EPC average however Monday even they completely collapsed.

[Ironside]

If a lot of your traffic comes from the US, remember that it's summertime- and people go on vacations or just do other things than hang out online. Advertisers may adjust their ad spends accordingly

I wish this was true. Most of my traffic and earnings come from the US. After reading your comment, I checked July 2013 earnings and I am going to be approximately £200 down on those this month.

[RedBar]

If a lot of your traffic comes from the US, remember that it's summertime- and people go on vacations or just do other things than hang out online.

And if one's traffic is the same or even higher?

Are they just visiting our sites to increase page views and frustrate us by not clicking?

Yes, it's summertime in the northern hemisphere but the continual summer/snow/football/olympics/golf/xmas/insertanyotherexcusehere posts annoy me. Quite simply my earnings were 30X higher, yes 30X, so why were they clicking then but not now?

Ok I know, we're back to the same old conundrum many of us have asked so many times, "Why are visitors not clicking these days?" ... on some/a lot of sites?

Answers on a postcard to:

[explorador]

I forgot about Adsense, it's such a waste of time to think and wonder how to improve at it. Anyway for sake of sharing info: things don't look well. The traffic is up, higher each month, 2014 higher than any previous year but earnings are at the lowest.

Sometimes I get very high days but the new average is low, low days. The old "average" is gone.

Besides most of the ads are just... not related or look really low quality compared to the beginnings of AdSense.

[londrum]

Higher traffic doesn't always mean higher earnings. There are only so many high paying ads around. Eventually google has to show you lower paying ones.

[RyuUK]

I feel that one of the big issues these days is inconsistency. If your traffic is generally the same from one day to the next then you expect to perhaps be up or down by a quid here are there. This is not how it works though. The daily CTR tends to drop by 2% below average. CPC itself is nowhere close to where it once was, but this is at least a little more predictable. The earnings are so sporadic these days, that I just don't like logging in at all now. The thing is, I can see that many other guys on here are facing the same issues. I know people will just advise you to scale up your operation, but this is not easy.

[Ironside]

Check your earnings for July 2013 and compare them to July 2014, how many of you are down on last year? It be interesting to see how many people are down on last year. My earnings are about £200 down on this time last year

[Lame_Wolf]

Check your earnings for July 2013 and compare them to July 2014, how many of you are down on last year?

Best to wait till the month has ended.