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How to use DFP to serve only adsense ?

adsense on doubleclick



8:49 am on Jun 27, 2014 (gmt 0)

10+ Year Member


Im new to doubleclick for publishers.
I want to setup a code to serve only Adsense as i dont have any direct advertiser .
I would like to know how to setup it :

These are my steps

1 : created an invetory
2: created several Adv Unit 3: i created a new order with "price priority"delivery option

However I dont have advertiser , so it ask for Creatives .....?

I can use third party html for adsense code but I wonder if that is allowed by Adsense especially if they dont allow serving their ads on Iframes . ?

also which rate to put in >> Orders -->> Setting -->> Rate
in case of using Adsense code on order ?,

Im allowed ollow these steps ?

Thank you all


10:26 am on Jun 27, 2014 (gmt 0)

10+ Year Member

Just create ad units under inventory and enable 'AdSense inventory' for each of them.


10:44 am on Jun 27, 2014 (gmt 0)

10+ Year Member

ye , I did it
I created an inventory ( with adsense enabled) and I got the code .

However , I dont get all the impressions of the website.
Im gettin 6000 visits/day
However on Adsense control panel it shows only 60 impressions from that website if when i filter ads by "Site" because on dfp i cant use channels.

did I did something wrong ?


9:12 pm on Jun 30, 2014 (gmt 0)

5+ Year Member

Is there a reason you are trying to use DFP when you have no direct advertisers? Unless you are expecting direct advertisers I would suggest against using it. It can be a fairly complicated product to get setup properly. It will also prevent you from using adsense channels, adsense experiments, and differing syles for different sections of your site(s).

Since you don't have any advertisers there is no reason to setup any advertisers, orders, or creatives. To get AdSense to fill all unsold inventory you'll need to "enable for adsense" each of your ad units, enable targeting for each of your placements (if you want adwords advertisers to specifically be able to target your defined placements). Then configure and enable your default adsense settings under the inventory / network settings section.

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