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Responsive site or Mobile Site for Adsense?

     
9:30 am on Jun 24, 2014 (gmt 0)

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Hi, as I understand there are two ways to handle mobile visitors to my site -- one via a Responsive site and other via a dedicated mobile site.

Is the above correct and if so, which is better for Google Adsense earnings from mobile visitors?

Thanks in advance!
11:21 am on June 24, 2014 (gmt 0)

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Yup, a mobile site optimizes your page thatís smaller and easier to navigate. In responsive design, the device does the work and automatically adjusts according to a deviceís screen size (large or small) and orientation (landscape or portrait). It switches between these options on-the-fly.

Iím using mobile site (wptouch). Itís only been 2 weeks and I donít see much of a difference in earnings.
12:08 pm on June 24, 2014 (gmt 0)

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How it affects your earnings probably depends in part on how much of your traffic is mobile.
1:06 pm on June 24, 2014 (gmt 0)

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I prefer a mobile first responsive site. A mobile first responsive site displays the exact same content for every visitor. Your stylesheets display different layout according to the device and orientation (landscape/portrait). Earnings from mobile devices/tablets have increased significantly.
1:39 pm on June 24, 2014 (gmt 0)

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I think it depends on how much time/staff you have to maintain your site. Potentially, with a dedicated mobile-only version of your site, you could be maintaining two versions of your site. That (depending on how much content your site has) could be a lot of extra work.

I've created a new version of my site with responsive design so that it works on any device. Google indexes each page once, and they display what's appropriate for each user depending on the device they're using. No need to create a separate site with responsive design.

Hope that helps.
4:57 pm on June 24, 2014 (gmt 0)

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I'm all for responsive designs now. No need to have multiple templates, detection scripts, etc. Keep it simple.

When I switched my biggest site to a responsive design revenue dropped but only slightly (I can't remember the exact amount but it was less than 10%). At the time I was getting something like 40% mobile visitors, it's closer to 50% now (8 months or so later).
5:55 pm on June 24, 2014 (gmt 0)

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Responsive.
6:06 am on June 30, 2014 (gmt 0)

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I have a lot of experience with mobile versions, first f all the offcial Google recommendation is a responsive website, which is a good solution most of the times ( but not all the time, depends of the website and it's mobile functionality).

a different mobile version has few downsides like :
1. two version maintenance
2. technically more complicated to manages redirects and optimize for search.

on the other hand optimizing ads for mobile is not the same as optimizing ads for desktop, so that is an advantage for mobile website.
 

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