Tablet CPC WAY down for me

[avalon37]

How many of you are seeing a pretty dramatic drop in tablet CPC prices? This month, compared to the last 6 months, is down dramatically. And this month compared to last month is a huge drop in CPC prices on tablet clicks. Not sure what's causing tablet CPC to drop so much for me. Advertisers can't bid separately (or opt of tablets) so that doesn't explain things. And it's not a huge influx of outside the U.S. tablets clicks - tablet prices have just tanked.

[breeks]

I think G considers some tablets as mobile. They seemed to be confused. 7 inch tablets get pushed to mobile sites which look lost on that size screen.

My mobile phone, Galaxy Note 3 its more tablet than mobile but will only show mobile sites unless I can find a link to full site.

Google is so hung up on mobile it is dumping everything it can into that category including tablets which may explain lower CTR

[RedBar]

G's mobile stats are nonsensical, WIN8 phones are recognised as PCs, I'd almost have a bet and say that IF they did recognise smartphones correctly that the actual usage would be even higher for them.

I haven't seen a drop in tablet EPC as yet, in fact last month they were slightly ahead of desktop, this month slightly behind but what is significant is that tablet CTR, for me, is always far superior, usually a minimum 50% better.