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Google Ad Exchange (Adx) problems

         

Mentat

9:56 am on May 2, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



About a year ago, Google propose us to switch from classic Adsense, to Adx platform. This sounded great!

This means other ad codes, other interface and implementation type.
Good thing is that you can set some rules and min price based on the rules, also you got a better $ split.

Ok, nice... this should be a Adsense Premium, but:

- interface is running very, very slow.
- reports a delayed usually by on day!

I still have 30% running classic Adsense on my sites so I can compare performance.

It was kind of fine until about a month ago, until something got broken!
No real answers from support team, of course!

They cannot give an answer why Adsense pays way better not than ADX!

- CPC plummeted by 40%! Each day lower click numbers.
I've lost 40% of the click numbers in about 1.5 months!
- final reports are delayed by days (2-3) very often!
- CPM is now 30% lower than Adsense!

Is like a perfect storm:
- ADX/adsense with problems: lower cpc, lower payment + SERPS changes each week => 50% income loss since march 2013...

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So, I'm the only one with Adx problems?

matbennett

10:40 pm on May 2, 2014 (gmt 0)

10+ Year Member Top Contributors Of The Month



AdX is a very different platform to AdSense. It definitely can result in considerable increases in earnings, but it does also require more management. You can't just "fire and forget" like many do with AdSense.

The interface is indeed horrifically slow (if you think DFP is bad you aint seen nothing yet). Understanding site wide earnings when you use AdX + AdSense is a pain (We ended up building a platform using the API for this).

However - manage it and you do well from it. We (my firm) manage AdX for a number of sites. We haven't had problems with reporting delays, payment delays or the other problems you mention.

If you have a 30% CPC drop then I'd start by auditing your set-up. I've not experienced any significant drop by switching to AdX on any site. Also check - is that an overall drop on site earnings or just adx v adsense, because it would be easy too get that result by serving different platforms in different positions.