joined:July 18, 2002
So, I was considering having code implemented that would not load the ad at the bottom of the page until someone actually reached the bottom or the page. My reasoning was that it is kind of a waste for the page to load something that has a good likelihood of never being seen.
I would win, because there would be a better click thru rate because there would actually be someone who see it who could actually click through and advertisers would win because the display would not be wasted on someone who would not see the ad. Keep in mind that ALL my ads are below the fold.
I got one of the random opportunities offered for an AdSense consolation so I took it (because it is a good idea to chat with them) and brought up the idea to him. He said he was 90% sure it was a policy violation to do this.
So, my walk away is that Google would rather have us display ads that don't get seen than to take steps to improve actual display rates. Does this make sense to anyone? Can someone explain to me where a policy violation would be in doing this?