Those who've been with Adsense from the start have seen this discussion on adblockers -- and the doom and gloom scenario on how adblockers will spell the end of Adsense
Yet we still see people here say that their income continues to rise (ok, admittedly they are a minority here -- but they do exist!), which means that either they are attracting people who never use adblockers; or adblockers don't have that much of a dent on Adsense income
(I haven't even heard of Avast AV -- and I wonder how many users out there like me who haven't heard of it much less use it)
On a site by site basis the USER can determine if they will "allow" the site... and in some cases that will activate the ads again. Or the user can select which third party sites they will allow to display (again, turning some of the ads back on).
Avast is a very popular antivirus program; not sure it's #1 behind Norton and McAfee, but it's right up there in the ballpark.
Blocking ads (and for that matter, blocking any kind of tracking) is becoming more prevalent will no doubt only increase in the future. Personally, I don't care for myself because people who want to block ads aren't likely to be clicking on them legitimately on my sites anyway. And I'm certainly not going to turn anyone away for using an ad blocker. So there's not much point in getting worked up about it (at least for me)
Let us not miss the obvious, kiddies. This report is about AV softwares shutting down ads (blockers) and more of them are doing it every day. THIS day it turns out Avast is doing it. The secondary conversation is will this queer the adsense income for webmasters working that pony?
I suspect that most, if not all, AV programs will move this direction in the near future... the customers want it (protection) and like most they don't know the difference. Or even care.
But they will get it FREE or even pay for it because the MEDIA and---sadly---the hackers keep the scare ongoing.
Luckily for me, the visitors to my site are not the type to know about pop up blockers. They are basically computer technology ignorant. Almost exclusively women 20-40 with household income over $100K. Browser breakdown is 65% safari followed by chrome then internet explorer and Firefox.
Nice find netmeg, I hadn't realised that Microsoft Security Essentials is #1 now, I've been using it for quite some time and find it extremely good combined with Malwarebytes...</maybe a little off-topic>
MSE and Malwarebytes is a great combination. And yes, I don't have enough fingers and toes to count everyone I personally know who dumped either McAfee or Norton and went over to Avast.
Back closer to the topic at hand, I've suspected that ad blockers have at least something to do with discrepancies between traffic numbers in different reporting tools and Adsense. How much, I don't know? On one hand, I'm amazed that advertising exists on the Internet at all, with the availability of ad blocking solutions out there, but apparently ad blocking hasn't killed the industry, yet. Other days, I'm in the camp that thinks there are some serious "deals" in place that are keeping the impact of ad blocking at bay and always will.