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Avast AV comes with adblocker enabled

Avast AV comes with adblocker enabled

     
3:09 pm on Mar 11, 2014 (gmt 0)

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Hi all,

I just installed Avast AntiVirus only to find there is a cookie blocker enabled by default.

I hope they don't all go this way, it would be the end of ad revenue :/

Stu
3:23 pm on Mar 11, 2014 (gmt 0)

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adblocker enabled

cookie blocker enabled


Two different things here, which is it?

Cookie blocker is no problem, adblocker could be.
3:41 pm on Mar 11, 2014 (gmt 0)

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Blocks everything. All social networks, ads, analytics and so on

S
3:59 pm on Mar 11, 2014 (gmt 0)

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Blocks everything. All social networks, ads, analytics and so on


Really? If so then that's going to annoy a helluva lot of people.
4:05 pm on Mar 11, 2014 (gmt 0)

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More companies may do this. Then they can go to Google and ask how much they want to pay to become whitelisted.
4:06 pm on Mar 11, 2014 (gmt 0)

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I dunno, I have Avast on a couple laptops and it's up to date and I see ads just fine. Are you sure it's the Anti Virus and not one of their other security products?
4:07 pm on Mar 11, 2014 (gmt 0)

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It was an extension that added to chrome, don't know if it affects FF or IE. I haven't tried yet.
4:59 pm on Mar 11, 2014 (gmt 0)

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That's not the standard antivirus, that's a browser security tool.
5:15 pm on Mar 11, 2014 (gmt 0)

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Yeah, but it auto-installs as part of the download. Downloaded it today and did 'standard' install as most general population would.

It then asks whether you'd like to activate Avast Secure browsing when you next open chrome.

Just discovered it auto installs into FF also, but FF defaults to disabled.
5:57 pm on Mar 11, 2014 (gmt 0)

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Most of the general population uses IE.
6:17 pm on Mar 11, 2014 (gmt 0)

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I think you need to log into Analytics...

Last month my top 5
Safari (iOS)
Chrome (Windows)
Android Browser
IE (windows)
Chrome (android)
6:35 pm on Mar 11, 2014 (gmt 0)

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Umm. I have access to over 350 sites over the past fifteen years (including my own and clients') and IE is still top of the heap for desktop. By a long shot.

[thenextweb.com...]
6:48 pm on Mar 11, 2014 (gmt 0)

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From your link

"Nevertheless, for January 2014, StatCounter listed Chrome as first with 43.67 percent market share, IE in second with 22.85 percent"
1:05 pm on Mar 12, 2014 (gmt 0)

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Are adblockers really a problem?

Those who've been with Adsense from the start have seen this discussion on adblockers -- and the doom and gloom scenario on how adblockers will spell the end of Adsense

Yet we still see people here say that their income continues to rise (ok, admittedly they are a minority here -- but they do exist!), which means that either they are attracting people who never use adblockers; or adblockers don't have that much of a dent on Adsense income

(I haven't even heard of Avast AV -- and I wonder how many users out there like me who haven't heard of it much less use it)
1:31 pm on Mar 12, 2014 (gmt 0)

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I haven't even heard of Avast AV


You're joking?

Avast claims to be #1 with over 200 million users IIRC, certainly they're up there with AVG.
2:26 pm on Mar 12, 2014 (gmt 0)

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Nope I'm not joking ... never heard of it. Just because a company claims to #1 doesn't mean that people have heard of it --- and your audiences may not have heard of them, too.

As I raised earlier, how can we truly say that these adblockers are really affecting Adsense income?
2:53 pm on Mar 12, 2014 (gmt 0)

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You'll never know. Cos they also block analytics.

The visitor never existed.
5:03 pm on Mar 12, 2014 (gmt 0)

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On a site by site basis the USER can determine if they will "allow" the site... and in some cases that will activate the ads again. Or the user can select which third party sites they will allow to display (again, turning some of the ads back on).
5:45 pm on Mar 12, 2014 (gmt 0)

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I've used Avast PRO! for years and I have never seen it block anything except the things that it's supposed to. I think it's the best AV product on the market.
7:19 pm on Mar 12, 2014 (gmt 0)

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Avast is a very popular antivirus program; not sure it's #1 behind Norton and McAfee, but it's right up there in the ballpark.

Blocking ads (and for that matter, blocking any kind of tracking) is becoming more prevalent will no doubt only increase in the future. Personally, I don't care for myself because people who want to block ads aren't likely to be clicking on them legitimately on my sites anyway. And I'm certainly not going to turn anyone away for using an ad blocker. So there's not much point in getting worked up about it (at least for me)
12:24 am on Mar 13, 2014 (gmt 0)

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Most of the general population uses IE.

Avast is a very popular antivirus program

what the..? can we please agree that this is an international webmaster forum?

in my home country for example, next to nobody uses ie anymore, chrome and ff are dominant. avast is completely unknown, instead avira is number one by far.

i dunno about your 350 websites, but i'm pretty sure they are u.s.-centric across-the-board. i have a truly global website and i can assure you that your claims are completely off the mark.
1:34 am on Mar 13, 2014 (gmt 0)

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Avast is very popular. I've never heard of Avira.
5:44 am on Mar 13, 2014 (gmt 0)

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Let us not miss the obvious, kiddies. This report is about AV softwares shutting down ads (blockers) and more of them are doing it every day. THIS day it turns out Avast is doing it. The secondary conversation is will this queer the adsense income for webmasters working that pony?

I suspect that most, if not all, AV programs will move this direction in the near future... the customers want it (protection) and like most they don't know the difference. Or even care.

But they will get it FREE or even pay for it because the MEDIA and---sadly---the hackers keep the scare ongoing.
12:31 pm on Mar 13, 2014 (gmt 0)

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avast is completely unknown, instead avira is number one by far.


Avast is not even a US company; it's Czech. And -

[opswat.com...]

i dunno about your 350 websites


That's true. You don't.
1:34 pm on Mar 13, 2014 (gmt 0)

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Luckily for me, the visitors to my site are not the type to know about pop up blockers. They are basically computer technology ignorant. Almost exclusively women 20-40 with household income over $100K. Browser breakdown is 65% safari followed by chrome then internet explorer and Firefox.
3:38 pm on Mar 13, 2014 (gmt 0)

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Nice find netmeg, I hadn't realised that Microsoft Security Essentials is #1 now, I've been using it for quite some time and find it extremely good combined with Malwarebytes...</maybe a little off-topic>
3:41 pm on Mar 13, 2014 (gmt 0)

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Almost exclusively women 20-40 with household income over $100K.


I want some of those:-)
5:40 pm on Mar 13, 2014 (gmt 0)

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MSE and Malwarebytes is a great combination. And yes, I don't have enough fingers and toes to count everyone I personally know who dumped either McAfee or Norton and went over to Avast.

Back closer to the topic at hand, I've suspected that ad blockers have at least something to do with discrepancies between traffic numbers in different reporting tools and Adsense. How much, I don't know? On one hand, I'm amazed that advertising exists on the Internet at all, with the availability of ad blocking solutions out there, but apparently ad blocking hasn't killed the industry, yet. Other days, I'm in the camp that thinks there are some serious "deals" in place that are keeping the impact of ad blocking at bay and always will.