You know. With invalid click monitoring becoming an obsession at Google. It makes one wonder where the responsibility lies for at least one type of "invalid click" e.g. the instant back button variety.
So, if I'm a surfer, riding the online waves while listening to my favorite Beach Boys tune and I see something that says "Free Coupons for Surfboards" and I'm thinking about buying a new surfboard, I'm probably gonna check it out. So, I click on the link and I land on a page that say's, "Fill out our survey and we'll email you some free coupons." Now, if I'm one of those characters who would never fill out a survey in a million years while listening to my favorite band, just the word "survey" is going to be enough to make me reach for my back button.
So, the question is, is this an invalid click because the user wasn't really interested in what the advertiser is pushing or is in an invalid click because the advertiser wasn't being up front about the nature of the offer? Or is it a valid click the advertising is now going to get for free. One word can be all it takes for a surfer to make up their mind about whether they're interested or not. Email submission forms are another type of trigger that can cause back button fever in the blink of an eye.
So is it my fault the advertiser drove the traffic away that I sent to them and should they really be getting their money back because they don't know how to treat a visitor with some respect?
Frankly, a lot of advertisers are pulling this crap and it's publishers who are getting reamed for it. Seems like G has just created a situation where Advertisers are getting traffic they're not paying for. This isn't a CPA network. We send traffic, it's the advertiser's responsibility to convert it.
This thought doesn't attempt to address any other kind of "invalid click." Not too long ago, the discussions around here were pointing a finger at this behavior as one of the key reasons for invalid click activity. The discussion has moved on to robotic clicks but back button disengagement seems to be the primary reason I'm seeing for removal of revenue from my account at this point in time. Can't blame anyone for being irritated by this and the smoke screen of bot activity doesn't excuse the way this aspect of the problem is handled.
Food for thought.