25% less Adsense pageviews compared to Analytics pageviews

[new member today]

Hi everyone,

I decided to post about something that I cannot understand.

Is it normal to have 25% less page views in Adsense reports compared to analytics?

I am aware of the relevant help files in Adsense, but they do not help at all.

Given that cpm remains the same compared to previews years, you can imagine what this means as far as revenew.

Thanks

[eek2121]

There will always be a difference:

1) Ad Blockers will cause it to happen.
2) Ad code not loading properly will cause it to happen
3) etc.

[Lame_Wolf]

1) Ad Blockers will cause it to happen.

Surely, an ad blocker will prevent an impression being listed.

[webcentric]

Last I checked, analytics shows Adsense stats (as generated by Adsense and the Adsense tracking scripts) but I haven't used GA for awhile so this could have changed (you're account needs to be linked with GA to see this). If you're looking at Adsense generated stats in GA and they don't match with Adsense, this is screwy and I can't think of a legitimate reason for a discrepancy. If you're looking at GA pageviews vs Adsense pageviews it makes more sense that they could be off. We're talking about different tracking scripts in that case. So, are you talking about pageviews recorded by GA when you talk about GA pageviews or are you talking about the Adsense section of GA which should be using Adsense stats?

[avalon37]

It may be as simple as the fact that in the last few weeks the numbers for AdSense when looked up in GA and AdSense numbers when you just login to AdSense don't match up. For example, GA will say I made $1xx.xx on Tuesday Feb 18 and AdSense says I made $81.xx. It's like on program's numbers are set to EST time and the other is set to PST. I made no time setting changes in my accounts, but lately the amounts for the same days don't add up. But if you set the date range to last 30 days, the earnings are pretty much the same.

[webcentric]

Back when I used GA, I used to notice that I could see earnings in GA before they showed up in Adsense itself. I wondered why the two were out of sync and particularly why GA was ahead of Adsense. Don't know if this is still the case though. The timezone issue could easily impact daily totals but not sure how that might impact "real time" (uh, huh, sure) stats.

[eek2121]

Last i checked, adblock doesn't block analytics. Adblock only blocks adsense as well as other ad networks.

[eek2121]

FYI just checked this. Adblockplus isn't blocking analytics, at least on my machine. It IS however blocking adsense.

[new member today]

So, are you talking about pageviews recorded by GA when you talk about GA pageviews or are you talking about the Adsense section of GA which should be using Adsense stats?

I have not linked GA & Adsense, so I am talking about separate reports by the two systems.

I used to see a difference of no more than 10%. It is the sudden increase up to 25% that worries me.

[eek2121]

It doesn't matter if they are linked or not. Adblock does not block Google Analytics. It DOES block adsense. That is a very big reason for the difference. One of the other factors is page load speed. If people navigate from your page before it loads, the ads won't be loaded.

[Edge]

Ad blocking is bigger than the browser add on "Adblock". Many business organizations and internet access services provide ad blocking, website blocking and other internet related filtering services.

Depending on where your traffic comes from will determine the level of ad blocking your experiencing.

[webcentric]

If people navigate from your page before it loads, the ads won't be loaded.

This was the factor I was thinking about (one script loading but another one doesn't because the user backed up or moved). Ad blocking is another obvious reason for the difference. Neither explains a sudden widening of the gap in the statistics. All that said, I earn from Adsense what I earn from Adsense no amount of comparing Adsense stats with some other tracking program is going to change what Adsense reports to me.

[webcentric]

It doesn't matter if they are linked or not. Adblock does not block Google Analytics.

Well, yes it would matter depending on what set of stats you're trying to compare. If you're looking at Adsense pageviews inside GA and comparing them with the pageveiws reported in the Adsense interface, that's one thing. If you're comparing GA pageviews with Adsense pageviews (either from within GA itself or from the Adsense interface) that's something entirely different. The original question didn't specify which was the case and was the reason for my question. Many people don't even know that you can see Adsense pageviews in GA (not the same as GA pageviews but still available from within GA). The general assumption would be that the OP was asking about GA pageviews vs Adsense pageviews but it's just an assumption until you can rule out the possibility that the questioner is comparing Adsense data inside GA with Adsense data from the Adsense interface. I've seen a discrepency between the Adsense stats reported in GA and the Adsense interface before so for me, the clarification helps. All others are free to operate on assumptions of course.