Anyone else have this? For the Holiday Season the cpc was almost double on mobile over desktop, now it's the opposite desktop is almost double mobile.
5:17 pm on Jan 10, 2014 (gmt 0)
Forgot to say it's the same size ads on both 300x250
5:27 pm on Jan 10, 2014 (gmt 0)
For both December and Jan to date my CPC from highest to lowest is Desktop - Tablet - Mobile. Same size ad on all devices 300 x 250.
5:28 pm on Jan 10, 2014 (gmt 0)
You mean high end mobile NOT including tablets? For me, high end mobile is consistently in last place when it comes to CPC prices amongst the 3 platforms.
6:45 pm on Jan 10, 2014 (gmt 0)
Any know how adwords works? Is the bidding separate for mobile and desktop?
7:42 pm on Jan 10, 2014 (gmt 0)
Advertisers have the option of bidding smartphones at a percentage of desktop bids. Tablets are considered the same as desktops for AdWords purposes; you can't bid them separately anymore.
7:46 pm on Jan 12, 2014 (gmt 0)
"Advertisers have the option of bidding smartphones at a percentage of desktop bids." I'm not sure I understand. Does that mean that smartphones will always be less?
1:02 am on Jan 13, 2014 (gmt 0)
No. Say I am bidding 1.00 per click for desktop clicks. I can set smartphones to 40% of the desktop bid ($.40ea) or I can set them to 100% ($1.00) or I can even set them at 140% ($1.40) if I think I'll do better with mobile. Basically I can set them to any percentage I want (including 0% if I don't want them to show up for mobile at all) The *default* is to bid them at the same rate as desktop, but I can adjust up or down depending on who I'm targeting.
But I can no longer do the same with tablet bids, because Google has decided that tablet behavior is close enough to desktop behavior that separate bidding is unnecessary. Many advertisers (including myself) disagree, but they didn't exactly ask our opinion.