I always see the Nexus ads showing on my site, they are not relevant at all to my content but neither are the interest based ads so...
What do you guys/gals think, do they convert when off topic or should I block them?
jpch
2:57 pm on Dec 31, 2013 (gmt 0)
I see them as well but it doesn't mean your visitors are. Given how tied into Google I am I'm not surprised when I see these, YouTube, or any other advert from Google. I don't know if they convert but a Nexus Tablet is a good lower priced alternative to an iPad.
netmeg
6:46 pm on Dec 31, 2013 (gmt 0)
I don't see that particular ad (maybe Google knows I already have a couple, ork ork), but if you look at the ad in the AdSense Preview Toolbar in Chrome, it'll tell you if people are actually clicking on it and how much it's earned.
jpch
3:41 pm on Jan 2, 2014 (gmt 0)
netmeg - do you mean the AdSense Publisher Toolbar? All I see is earnings for the ad unit, not individual ads using it.
netmeg
4:12 pm on Jan 2, 2014 (gmt 0)
Opps, yea, you're right. I don't use the publisher toolbar overlay so I forgot how it worked. Yea they won't tell you the actual individual ad numbers, just for the ad unit. But you can go into the Ad Review center and see the ad and it will tell you if it represents a high or low amount of impressions on your site, and if you can somehow match it up to an ad unit, get an idea from that.
Theoretically Google competes on the same terms as all the other advertisers for the spots. At least that's what they say, and I tend to believe them mostly because it would be a ginormous scandal and blow to advertiser confidence if it was ever found that they did not.
avalon37
4:41 pm on Jan 2, 2014 (gmt 0)
wolv23 - there is no way of knowing how specific advertisers perform. Performance by location of ads is very helpful, but if you are getting filled with content/advertisers that are unrelated to your content you are at a disadvantage. However, if you have good content you shouldn't be getting a lot of "suprising" advertisers. My best recommendation for you is to go the allow and block ads section: then look at the categories there. If your earnings % is significantly less than the ad impressions % I would say that is not a good category for you and try blocking categories/subcategories. Don't freak out over seeing individual ads that look irrelevant - but keep an eye out for fat belly ads that are constantly showing. Also, at the beginning and end of each month Google's ad targeting is never as good as the rest of the month.
martinibuster
5:21 pm on Jan 2, 2014 (gmt 0)
...keep an eye out for fat belly ads that are constantly showing.
I agree. It might be that the Nexus 7 ads are showing more for you and not for all visitors.
...if you have good content...
One way to get an idea of the quality of your niche is to review the keywords folks use to get to your site, the actual keywords used, make a list, and search for them on Google. If you get page after page of advertising then it's likely a good niche. If there is little advertising then maybe it's not.
If after doing the above test it turns out there aren't many ads then it may be that Google is showing the best ads for your site per visitor, in your case Nexus 7.
