Mute This Ad

[RedBar]

Has anyone else seen this? I saw it when using an Android tablet.

Top right next to the Ad Choices arrow an X and when clicked:

Ad muted. Undo
We'll do our best to show you more relevant ads in the future.
Help us show you better ads by updating your ads settings.

This ads settings clicks through to:

[google.com...]

I've tried unsuccessfully to repeat this on a couple of desktops.

[netmeg]

Yep that's been there for a while. I suspect it may affect advertiser quality score if the same ads gets muted over and over.

[jpch]

Interesting. I haven't seen it but it sounds a lot like the feature that Taboola has on it's related content widget. I think anything that helps to show more relevant ads or related content is good for the advertising ecosystem.

[Lame_Wolf]

It's been around for a number of months, jpch.

[jpch]

Is it just on Tablets or has anyone seen it on a desktop?

[icedowl]

I've only seen it on a desktop so far.