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Display ads = awesome way to never get a click.

No one ever clicks on them!

     
7:36 pm on Dec 18, 2013 (gmt 0)

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Maybe other publishers have different experiences, but in my experience, every time I've selected "text/image" it has been a disaster. CTR drops off a cliff, and heck, sometimes CPC even drops!

I *like* display ads, but it just doesn't seem people click on them!
8:57 pm on Dec 18, 2013 (gmt 0)

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It's pretty much true. A client of mine run display and while the CTR is much lower than text, the CPC's are high enough that the RPM actually is the same or better than with just text ads. Different industries display can work for - but even in the best, the CTR is still typically horrible except for image ads which usually pay the worst.
8:59 pm on Dec 18, 2013 (gmt 0)

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I click on them sometimes...
10:52 pm on Dec 18, 2013 (gmt 0)

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The display ad CTR is terrible, but the epc is very high, so overall they perform as well as text, which have a higher CTR and lower epc.
11:19 pm on Dec 18, 2013 (gmt 0)

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Interestingly with my sites it varies. When summer comes and the travel display ads start showing, then everything's everything. But the rest of the year, meh. Thinking about scheduling it so that I just don't show images except for June through August.