Here's the transcript:
11:02:43 Me: Hi Mike, how are you?
11:02:51 AdSense Pro Mike: Hi, I am well. How are you todaY?
11:02:59 Me: Doing well, thank you so much.
11:03:15 AdSense Pro Mike: Great! It looks like you have some questions about your CTR, is that correct?
11:03:30 Me: Yes. Just to give you a little background on my website.
11:04:39 Me: I started my website last year... I've been gaining a lot of ground on Adsense the past 2-3 months by writing lots of articles and pushing them through Facebook.
11:04:59 AdSense Pro Mike: Ok, sounds good so far :)
11:05:19 Me: I have been doing giveaways and contests. I've paid to advertise to get traffic to those giveaways
11:05:26 AdSense Pro Mike: And you're saying that you see a declining CTR this week after all this hard work?
11:06:01 Me: So my site has been pounded with hits, and was wondering if Google saw that as a bit fraudulent for whatever reason?
11:06:22 Me: Yes, it just started Tuesday and I've noticed clicks disappearing from the site while my page views are still where they've been for a while.
11:06:49 Me: disappearing from the adsense reports rather.
11:07:04 AdSense Pro Mike: Hmm, yes an increase in filtering for invalid activity could account for your decline in CTR this week.
11:07:41 AdSense Pro Mike: Unfortunately Google doesn't divulge the details on invalid activity filtering, so I'm unable to offer any specific details.
11:07:47 Me: I know Adsense has to protect their advertisers.
11:07:56 AdSense Pro Mike: I can give you some help center resources on what you can do to investigate the issue on your own.
11:08:34 Me: I was just hoping there were failsafes in place to differentiate between real valid clicks vs. bot induced.
11:09:00 AdSense Pro Mike: Yes, there are. We filter out activity from those sources.
11:09:04 Me: I've tried to do everything by the book and have worked very hard, just wondering if I should continue putting the time into my site if this is going to remain the norml
11:09:08 AdSense Pro Mike: Here is an article with some good tips: [support.google.com
11:11:49 Me: Or do you happen to know when this particular test of filtering out these clicks may end?
11:12:48 AdSense Pro Mike: Only invalid clicks are filtered out.
11:13:03 Me: Can you tell me what is deemed an invalid click?
11:13:08 AdSense Pro Mike: I'm not sure if I understand your question correctly. There is no testing or experimentation here.
11:13:24 AdSense Pro Mike: Here is our working definition: [support.google.com
11:13:52 Me: It just raises a red flag when my income drops nearly 90% so I'm trying to understand why
11:14:18 Me: and what I can do to get it back to the previous earnings when my page views/traffic are the same
11:14:18 AdSense Pro Mike: Of course, it would certainly be frustrating!
11:14:43 AdSense Pro Mike: All the resources I can offer to help resolve this issue are available in our help center.
11:14:45 Me: I could understand if CPC or traffic was down.. then it's supply demand.
11:15:02 AdSense Pro Mike: There is little I can share since Google strives to protect the integrity of its filtering systems and tools.
11:15:47 Me: I understand that, it's just frustrating!
11:16:08 AdSense Pro Mike: Yeah, it's difficult for us too. We wish we could share more details with you.
11:16:23 AdSense Pro Mike: But if you do follow the best practices in our help center, you should see a reduction in your invalid activity.
11:16:56 Me: I just wanted to make sure my site isn't seeing any fraudulent activity from your side or if you could tell if anything raised a red flag.
11:17:42 AdSense Pro Mike: No, there is nothing fraudulent noted on your account.
11:18:49 Me: Thank you for your help.