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Accordion menu text ads

Not seen them before, are they new?

     
10:29 am on Dec 5, 2013 (gmt 0)

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I just saw ads on my site where the Adsense block is an accordion.

A 336x280 text block contains four headings, hovering on one opens that section and closes the others. On load the top tab is open.

I quite like the format: interactive without being annoying. Increases number of ads without using more space.

If only Google could improve their targeting...

I have not used Adsense for months and only just put it back. Is it completely new, or something that has come out while I was not paying attention?
10:35 am on Dec 5, 2013 (gmt 0)

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Been like it for weeks.
11:45 am on Dec 5, 2013 (gmt 0)

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Thanks. That was while I was not using Adsense.

Funny I have not noticed it on other sites.
1:19 pm on Dec 5, 2013 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Yea, I've had em for a while in my 300 x 250 blocks. To me they seem a bit problematic because the slide doesn't always work right, and can sometimes leave it in a half slid state, which doesn't look so hot.
12:46 am on Dec 11, 2013 (gmt 0)

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I think it's great, but I don't see them that often.