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December 2013 AdSense Earnings and Observations

     
7:57 pm on Dec 1, 2013 (gmt 0)

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Terrible so far.
10:10 pm on Dec 1, 2013 (gmt 0)

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So far so good.
11:19 pm on Dec 1, 2013 (gmt 0)

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Best day of the month
12:45 am on Dec 2, 2013 (gmt 0)

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Hmmm, when I write "surprisingly normal", I mean my "supposed earnings, so far since before ThanksGiving, have been on my average, however today, so far, I have had my lowest-ever AdSense PVs' day even though my data says otherwise.

BUT, my CTR looks like 7/8 years ago, all I need now is the traffic I had then and I'm back in the UPS Club, yeah FFChance.
6:10 am on Dec 2, 2013 (gmt 0)

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Hmm Thanksgiving days where surprisingly good, but 1 of December... not so good. Big dip in revenue!
8:06 am on Dec 2, 2013 (gmt 0)

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> So far so good.

Now that's funny ember - good one!
8:57 pm on Dec 2, 2013 (gmt 0)

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I purposely didn't start this thread, hoping for change...to no avail. The first was complete garbage. Lowest earnings ever, and today, not 1 click ALL DAY! The system is broken, and it appears it cannot be fixed.
8:31 am on Dec 3, 2013 (gmt 0)

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Hi all. I just joined because this topic concerns me. Most of my revenue comes from YouTube. Last year right after Thanksgiving, my were significantly higher and then went back down to normal in January, but this year, they are unaffected by the holidays. My views and RPM/CPC has gone up as expected, but the quality and number of ads shown seems to be throttled by Google after I hit a certain limit.

I think it has always been this way to some extent. But I feel YouTube goes further than that by even limiting my exposure to my own subscribers when they feel like I'm performing better than their expectations.
1:44 pm on Dec 3, 2013 (gmt 0)

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Saw CPC double yesterday on Cyber Monday which makes sense given that one of my sites in essentially online retail only content. Too soon to tell how long this huge CPC spike will last. Expecting things to taper off and then come back strong around the 2nd/3rd week of December as advertisers get desperate to hit sales numbers.
6:58 pm on Dec 3, 2013 (gmt 0)

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Traffic is down by about 20%, but both CTR and CPC are through the roof. Not complaining at all.
8:59 pm on Dec 3, 2013 (gmt 0)

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DEAD AGAIN
4:34 am on Dec 4, 2013 (gmt 0)

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I actually wasn't surprised that Monday was down for me since my site is not retail.... but wow -- it got even worse today (Tuesday). Hoping it's just kind of a sluggish start to December.
5:58 am on Dec 4, 2013 (gmt 0)

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Tuestay is a disaster...
I hope is the "after Cyber monday effect" :(
6:36 am on Dec 4, 2013 (gmt 0)

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Highest earnings day in months. WTF is going on?
7:53 am on Dec 4, 2013 (gmt 0)

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So.. you have my money?! :)
11:32 am on Dec 4, 2013 (gmt 0)

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Yeah Mentat, "I'll give right back to you, one of these days."
2:34 pm on Dec 4, 2013 (gmt 0)

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Very high month as expected.
4:20 pm on Dec 5, 2013 (gmt 0)

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RPM is double yesterdays. Its still early out here on the west coast so I'm sure it will drop as the day continues. But very nice so far.
1:44 am on Dec 6, 2013 (gmt 0)

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After the last three dismal months with earnings continuing to fall, I decided to contact Google. I receive reply with steps into looking into where the decrease began, etc. Then states:

"Now that you’re viewing the appropriate metrics to determine what may have led to a recent decrease in earnings, try to evaluate if your ad requests, clicks, CPC, or ad request CTR fell when your earnings dropped. Taking a look myself, it looks like the number of clicks have dropped off most significantly for you."

THERE IS NO WAY TO DETERMINE THROUGH METRICS WHY CTR DROPPED.

So I kindly replied, "How can I determine the cause of the problem through these metrics which only show my decrease, which I am fully aware of? Am I missing something?"

Her second email response:
"No there is nothing obvious you are missing. Diagnosing earnings decreases are very difficult as it could depend on numerous changing factors and variables. It could be seasonal, change is visitor habits, ad blindness, or many, many other various factors."

<sarcasm>WELL THIS IS HELPFUL</sarcasm>
7:06 am on Dec 6, 2013 (gmt 0)

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Earnings for the 5th are more than double the expected. Purely down to an increase in RPM. Absolutely no idea why this has happened.
11:22 am on Dec 6, 2013 (gmt 0)

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At the close of the day the increased earnings posted above disappeared completely, returning to bang on normal. Weird.
6:43 pm on Dec 6, 2013 (gmt 0)

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Hello all,

this is my first ever post on this forum, I have had 2 YT channels for 2 years now, earnings growing as time goes by.

Something strange has been happening in November - for one day in the very beginning of November YT stopped Suggested Video and Partner Promotion traffic streams for my most popular video, then it went back to as before, but ever since then these two lines of traffic have been slowly but steadily growing lower. I am a little confused - surely, if I'm doing well, AdSense (=Google) is doing well out of it? The only reason I can think of is that there are other channels that during the same exposure time make more for them, so they choose whichever performs better.

A small question for AlmostFamous90210 - it was interesting to read your post, the second paragraph left me confused, why would they do that - limit your time if you're performing well?

Apologies in advance if I'm asking something basic, hope to find my way around real soon.

Meanwhile, my December is 10% less of November and maybe 15% less than October.

Today however, looks like it just might get to the previous level.

Thanks to all for this thread!
4:52 am on Dec 7, 2013 (gmt 0)

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Really poor ctr for interest based ads, these interest based ads are becoming a nightmare. People really don't want to see this stuff.
12:03 pm on Dec 7, 2013 (gmt 0)

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Yesterday was my worst day ever on Adsense - CTR and CPC are both in the toilet.
3:13 pm on Dec 9, 2013 (gmt 0)

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Been having low days here
Except for a few good ones
Except for 1 great one

As for end of NOV and this month the behavior during the day is the following:
- nothing
- nothing
- slow low (one or two clicks) 10:00AM approx
- nothing
- nothing
- slow low (one or two clicks) 15:00 approx
- clicks and earnings go up to whatever number 20:00 - 22:00, so in general most of my days, having regular to decent earnings (if ever) depend on 1 or 2 events when earnings to up and then won't move at all.
- nothing
- nothing
- nothing
- nothing
- end of the day.

The only exception to that behavior is having a terrible day with little to no clicks ending with an embarrassing number, then the next day reaching 60% of earnings at 8:00AM and staying slow and low.
8:10 pm on Dec 9, 2013 (gmt 0)

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Terrible month for adsense ctr. Trying to implement medianet somehow to compensate, however this will take some time to balance just right.
9:47 pm on Dec 9, 2013 (gmt 0)

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@snickles121
I would LOVE to give medianet a a try - but I cannot get a response to my application. Are they just not accepting any new publishers right now - or is it normal to take months?
12:02 am on Dec 10, 2013 (gmt 0)

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I just applied last month and they got back to me in 2 days. Resubmit and see what happens, as I know medianet is still beta and it could be they are only a taking certain number of applications at a time.
3:11 pm on Dec 10, 2013 (gmt 0)

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I haven't had much success with media.net so far, but my stuff is probably too locally focused; if you have a wider (national) audience you'll probably do better with it.
6:10 pm on Dec 10, 2013 (gmt 0)

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Running a test: Last night I added 3 ad units of medianet ads on each page along with 3 adsense units I have to see how they perform together. I left the adsense ads where they were and found some new spaces I could ad the new yahoo/bing ads to. It might sound like overkill but it still looks ok and my pages are over 1500 words each plus some ad units are the small ones.

Hopefully, together, I can increase overall ad earnings and make them more steady with income. I wont have any real stats for a few days because medianet ad stats are delayed by a day or so. Will report them when I get a full days report.

By the way - This is for a U.S. finance niche site and all ads are compliant with the placement policies of both companies.
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