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Unmatched ad requests

What is your percentage?

     
12:07 am on Nov 20, 2013 (gmt 0)

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Hi all,

I'm an old member but I must admit I've been mostly a lurker. Sorry for that.

Now, if you do not mind, I'm coming to somehow fullfill my curiosity.

Would you mind sharing your % of "Unmatched ad requests"? I'm curious about how many ads Google is not able to fill at this stage, when they're already working with quite a lot of external networks.

Mine is right now approx. 25%. And it seems way too much.

Thanks in advance.
1:15 am on Nov 20, 2013 (gmt 0)

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If you use link units you will get a lot of unmatched ad requests. Also if you open up Google certified ad networks it will lower unmatched ad requests.

My unmatched ad requests is less than .05% this month so far.
7:31 am on Nov 20, 2013 (gmt 0)

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58% matched ad request
8:37 am on Nov 20, 2013 (gmt 0)

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Breeks: thanks for the tip. I'll test removing link units and let's see what happens.

Mentat: thanks for sharing. Do you use link units?
5:03 pm on Nov 20, 2013 (gmt 0)

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Since I gave up link units and ad networks other than AdWords (last year), my coverage for all of 2013 is 100%. I have 22k unmatched requests for the year, but it's not enough to even register as more than 0%.
6:43 am on Nov 21, 2013 (gmt 0)

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I've removed link units after's Breeks message as a test. And up to now I have 0% unmatched requests

Anyone else sharing?
6:54 pm on Nov 21, 2013 (gmt 0)

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0.003%
7:12 pm on Nov 21, 2013 (gmt 0)

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Thanks HowYesNo.

So, up to now, it seems there's a vast majority of max. <0.5%.

It would be great to know if Mentat uses link units or not.
6:22 pm on Nov 22, 2013 (gmt 0)

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0% unmatched. All text ads - no other formats. All ad networks.
10:25 pm on Nov 25, 2013 (gmt 0)

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0% unmatched. All text ads - no other formats. All ad networks.


Any link units?
12:57 am on Nov 29, 2013 (gmt 0)

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eeek: good question and thanks for bumping.

And you? ;)
5:45 pm on Nov 30, 2013 (gmt 0)

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@netmeg, Do you even block Google's certified networks, Google invite media, etc? I have them all blocked, but have considered only allowing these.

Anyway, mine is 0% and I don't use link units.
10:01 pm on Nov 30, 2013 (gmt 0)

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I block everything but AdWords.