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Question about adsense values

adsense values vs site views



3:51 pm on Nov 6, 2013 (gmt 0)

ok, so lets imagine you have a website that generates around 20.000 views (10.000 unique visits) per day.

Adsense average values are:

RPM: 3.41
CTR: 1.10%
CPC: 0.31

Does this seem about the expected results? I know CTR could be higher, but imagine the site is clean and fresh, no ads forced upon the visitor.

Does this seem about right?


3:53 pm on Nov 6, 2013 (gmt 0)

really shouldn't post about your values exactly, especially all three of them together.. to protect yourself always give a rough range or better yet never give out exactly.

it's against the google tos after all.

on the other hand your values are good numbers nevertheless.


4:32 pm on Nov 6, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

Your numbers seem low to me, but every site is different.


5:08 pm on Nov 6, 2013 (gmt 0)

thnx i edited the values, hope they edit it. :)


1:44 pm on Nov 15, 2013 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member

Figures vary a lot between sectors and locations. I wouldn't have been impressed with those numbers when I started but these days its another matter.


10:59 pm on Nov 15, 2013 (gmt 0)

5+ Year Member

The most important number is RPM and in the sample above it seems low even for these days.

If you want high RPM use the "Adsense Tramp Stamp" two side by side 336x280 at the top of each page.

Of course if you value your visitors this is not a good idea.

Work on improving RPM.


11:42 am on Nov 18, 2013 (gmt 0)

5+ Year Member

As piatkow says, the values are really dependent on the market and niche you are serving.

However, if those RPM and CPC figures are in $ then they do seem low. What is the subject area?


1:08 pm on Nov 18, 2013 (gmt 0)

Looks like some sport topic and global audience )

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