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Best Position Of Mobile Ads

     
3:34 pm on Sep 29, 2013 (gmt 0)

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My mobile website has a ctr that is only 20% of my desktop site. I run a mobile site that was built in dudamobile by hand. I currently run the bigger ad unit at the bottom of the page.

I trying to find a way to get a better ctr with my mobile site.

My question is how is everyone else doing with mobile ads compared to their desktop ads and what ad position are you using? Will I get better results by placing the smaller ad unit at the top of the page instead of the larger one at the bottom?

Thanks
6:55 pm on Sept 29, 2013 (gmt 0)

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Tablets are 81% of the desktop CTR. Mobiles are 32% of the desktop CTR.

This has differed though over the last year or so.

For mobiles, the ad is a 300x250 and it appears well below the fold after the key information.

You don't say if your "mobile" website is also shown to tablets.

CTR of course is not the whole story and probably not the most important stat. Earnings by channel are probably more important for me personally and that tells a very different story.
10:36 pm on Sept 29, 2013 (gmt 0)

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my mobile is not shown on tablets
4:28 pm on Sept 30, 2013 (gmt 0)

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For September -
Tablets are 74% of the desktop CTR. Mobiles are 30% of the desktop CTR.

This has differed over the past year or so.

For desktop and tablet platforms, the 250x250 appears above the fold. For mobile, the 250x250 gets pushed below the fold.

My "one-size-fits-all" approach (narrowed width) applies to all three, desktop, tablet and mobile.

I would love to see higher mobile CTR, but that would mean placing the ad at the very top. The Google search department may strongly disapprove, so I don't think I will do that.