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Next, we all know that a few pixels difference in where the hot spot in an ad is located in relation to other content on the page can make a world of difference in effectiveness.
In the long run, discouraging accidental clicks and making ads less junky is likely to be a good thing...there's value in having ads enhance the reader experience instead of making readers think "Yuk."
Can someone post a screenshot?
From my location (Hong Kong) I only see the regular text ads.
Can you please take a screen shot? [google.com...]
I've been taking screen shots since the day the PrtScn button was invented (or close to it anyway). Posting it on this website isn't an option though and I'm not interested in opening a flickr account or some other such thing just to post it here. Call me lazy. Have you tried looking at the page in different browsers. Who knows, maybe this is only implemented in the US right now? I'm seeing these ads all over the Internet now so you're sure to bump into them eventually.
Here's another thread on this subject from when G first started testing the new arrow design (which is now part of the format we're talking about). There's a link to a screen shot in the thread that at least shows the arrow design. The arrow design is a good visual indicator as you're browsing around but I'm pretty sure you won't see this if you are using IE and perhaps some other browsers as well. At least for now.
So far today CTR om 160x600 has been cut in half with the new ad design
Time to switch on enhanced text ad to see it that makes a difference