joined:Aug 14, 2008
Which ad networks you prefer (e.g. valueclick, aol, criteo) and what combination in your daisy chain have you shown the best results. How many ad networks do you have in your waterfall?
Re: Doubleclick Ad Exchange
I've seen a few mentions of Google's ad exchange (adxseller) on here, but not many actual conversations. WebmasterWorld has continued to be a great resource as I learn the nuances of adsense & seo over the last 10 years.
I'd think given that more and more folks are upgrading to 'adsense on steroids', aka double click ad exchange, that more people would be talking about the subject.
Do you geo-target your ad networks and custom channels?
The nuances of dealing with AdXs inability to access data of 'passed back / defaulted' ad impressions resulting in a very low fill v request rate.
How often do you check the actual eCPM and do you utilize a central reporting dashboard that takes data from all the various reporting interfaces (e.g. appnexus, ad networks)?
What are the 'lift' rates you are seeing in adxseller from various direct deals or ad network competition?
Stuff like this . . .
Anyway, if anyone is interested in talking about this stuff please point me in the right direction! Perhaps a forum I've missed out there?