Time Zone - AdSense Vs Analytics

Weird Settings Discrepancy

[jpch]

So I've been digging into my Google Analytics data a little more trying to figure out why my RPM has dropped. One thing I've noticed that is very weird. In AdSense I can choose EST for my Time Zone which shows as GMT-4. When I look at Analytics time zone setting it shows EST as being GMT-5. I think this might account for different values I see when comparing AdSense data like page views to GA data.

So, how to fix? Do I change GA to some other country where GMT-4 is an option? Or do I change AdSense to CST so it matches GA of GMT-5?

[lucy24]

:: peering into crystal ball ::

Google's right hand thinks GMT = UTC. Google's left hand recognizes a distinction. Is there a setting for Daylight Saving Time anywhere?

[jpch]

I don't see a setting for Daylight Saving Time. I changed AdSense Time Zone to CST to see if that matches the data up better.

[netmeg]

I don't think AdSense has this time zone stuff down yet. It seemed to keep going back and forth between PST and EST. I actually changed mine back to the default.

[jbayabas]

Default here too. I'm so used to it, there's no point changing. I just remember the end time which is 3am for me.

[graeme_p]

@lucy, how can GMT differ from UTC by a full hour?