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Are Bikini Pictures Considered "Adult Content" to Google Adsense?

Trying to understand vague Adsense program policies



5:23 pm on Aug 6, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I manage an entertainment site that contains a great deal of original content. A fraction of the site's pages and posts contain photos of celebrities and known models wearing bikinis.

Adsense messaged me a link to one page with such content, pointing out:

Google ads may not be placed on adult or mature content. This includes any site which contains:

full nudity
pronographic images, videos, or games
pronographic cartoons or anime (hentai/ecchi)

For more information about keeping your content family-safe, please review our program guidelines and these tips from the policy team.

So I removed the content from the site. A week later, that particular site was banned from Adsense (though the account as a whole was not banned). So I reviewed their program guidelines once more:

The AdSense network is considered family-safe, which means that publishers aren't permitted to place Google ads on sites which contain #*$!ography, adult, or mature content. If your site has content which you wouldn't be comfortable viewing at work or with family members around, then it probably isn't an appropriate site for Google ads.

I have yet to find a concrete answer from Adsense online as to whether or not bikini pictures specifically violate their program policy. I'm talking the same kind of pictures you can find in magazines at your local supermarket. The same kind of swimsuits you see every time you go to a pool or the beach (where people go with family members).

How can anyone tell when you've moved into "adult content" territory?


12:13 am on Aug 24, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Yup. If you failed to remove that one offending page, you'd get a very long and rigorous appeal process. They have a special team that only does this and they are quite unforgiving. They not only look at the adult content of your site but also other violations like copyrights, forum spams, etc. so the likelihood of your site reinstated is slim to none. 

But you know what's disturbing? Had you removed the offending page in the first place, your violation would have been resolved because the robot is not as strict. Just browse other sites that display Adsense, you'll find that they're in violation worst than yours. 

For now, I'd suggest to clean your site again -- remove images with skin (think conservative grandma viewing your site) and file a second appeal.


8:32 am on Aug 25, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Had you removed the offending page in the first place, your violation would have been resolved because the robot is not as strict.

For what it's worth, you're still the only person on the internet stating that Adsense uses a robot to detect if an entire page has been removed (as opposed to content). No Adsense rep will validate this, and no one else seems to be saying it. So I'm going to have to disagree with your police work.


2:42 pm on Aug 26, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

To the OP:

Do you find it strange that they had to give you a 3 day warning to make changes to your site only to ban your site anyway?

Common sense tells you it's the robot who sent you that warning. You don't have to believe me really. If it were really a real Google employee doing the check, why send the warning in the first place? They should have banned your site at once the moment they saw it. The fact is, they only review your site during the appeal process.

Google should get rid of their robot check and do manual check on all policy violation reports.


9:19 pm on Aug 26, 2013 (gmt 0)

10+ Year Member

I wish they would do a real check once in a while. I have a notice of a violation for a website that I don't own, and it doesn't have my code from what I see in the code. Yet I get that red banner in my account day after day and no way to contact anyone or even hide it.


3:19 pm on Aug 28, 2013 (gmt 0)

WebmasterWorld Senior Member

DXL, that's frustrating. They're almost as vague as the spam team, but at least with the spam team you can understand why they don't want to tell you (and all the spammers) precisely how to get right with them. I don't think they're deliberately being vague in this case, I think they just don't have uniform standards and/or this is all really subjective and if you talk to three Google employees you're likely to get three different answers. (Like the IRS, lol.)

I wonder if the "offending" material could be something other than photos? Did the appeal rejection specify "adult" material? Netmeg could be right about copyright issues. Heck, it could even be words they consider foul language. Take a look at the types of content that "violate" Adsense guidelines. Could anything on your site be seen as promoting alcohol, for example?


7:42 pm on Aug 28, 2013 (gmt 0)

Glad thing Google doesn't make the laws where I live. Our beautiful beaches would be turned into formal attire only venues.

Either that or show your id to walk on the sand.


2:07 pm on Aug 29, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

If it's Mylie Cyrus in a bikini, it's p o r n.


8:11 pm on Sep 5, 2013 (gmt 0)

10+ Year Member

I got a slap on the wrist for a website with a page on Madonna's hit "gang bang."

I had to remove it.


11:30 am on Sep 12, 2013 (gmt 0)

5+ Year Member

I have a large number of sites that have been hit by this.


100% guaranteed. If you have sites with these pics, they just havent found you yet.

Of course, if you are a mega-site, and a "special" partner with google, you are allowed to violate these rules thousands of times a day.

Google is a wreckless and unfair company that does not follow its own rules and is totally hypocritical.

I had a site banned (and re-instated), because someone posted a picture of a pilsbury dough boy tatoo on their ribs. That tat was surrounded by a very small border of skin and absolutely nothing was showing, other than the tattoo.

Google dropped all ads. They are ridiculous with this #*$!.

But go to imgur.com, and you will find REALLY ADULT hot girl pics with google ad's all over the place, and they never get banned.

Google sucks
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