I haven't seen the new arrows primarily because I use exclusively text ads (with "enhancements" turned off).
I prescribe to the philosophy that "text" ads should be text ads i.e. links and text (plain and simple), "display" ads should be images, animations, etc. and if you want to shove a "hybrid" ad down my throat, then call it a hybrid ad and let me know when you do it. Saw my numbers plummet when arrows were first introduced and was delighted when I found out by accident that I could more or less, turn them off. Of course, I'm always wondering when G's next experiment is gonna creep up and smack my personal economy in the back of the head.
On that note, webmaster world is a wonderful resource that helps me keep my lumps to a minimum. Thanks for catching and posting this.
I love the little enhancements they've done to text ads. But the arrows are a problem -- there's something that just looks really BAD about those gray arrows -- and these new ones, this black design, is SO much better.
Given the day I'm having, I'm tempted to turn them on just for kicks and to see what they look like. It would be almost impossible to make things any worse. And you're right, the old arrows IMHO were a major source of UGLY. Of course, some would say that "Ugly sites sell" but I've got too much artist in me to latch on to that philosophy.
[edited by: webcentric at 8:47 pm (utc) on Aug 7, 2013]
OK, just turned on enhancements and waiting for the change to kick in. Who knows, maybe I'll just turn them on and off occasionally as a way to combat ad blindness (could be a simple, global approach to that particular problem). From what I've seen of the enhancements, just the difference between turning them on and off is fairly significant visually.
The new arrows look bold, distinctive, authoritative -- the old gray ones look cheap, scream "this is an ad". Clickable things need to LOOK clickable, and I always though the grey arrows were something that did not look like something you wanted to click on.