Yesterday earnings didn't move much more after the AdSense reports started updating around 5:00pm. Ended at 1/3 of where it was the day before. July 31 was the highest earnings day that month for no reason I could see. Further leads me to believe all those clicks and earnings were just an end of the month correction, completely out of sync with whatever was happening that day. Here's to hoping for more of that!
I've been seeing faster starts for a few months now, which is a bit annoying to me because I used to be able to predict the day's earnings like clockwork. I had it figured out that whatever earnings were @ 12:45pm local time, I could multiply by four and get a very accurate prediction on the day. Now that earnings have become a bit front-loaded, my method doesn't work anymore. It looks like I'm off to a better start than I really am. =/
July was our best month ever but things took a nosedive around the 30th and the decline continues through today. Site is littered with irrelevant ads of no particular interest to anyone apparently and little or no relation to the content. Traffic is great but nothing on the click side to speak of. Nothing to do but try and remember to breathe occasionally. Tried banning a few dominant junkvertisers but still no movement. I wonder what role Enhanced Campaigns might be playing in all of this?