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One ad, two ads or three ads per page?




7:41 am on Jul 16, 2013 (gmt 0)

My big, main site (which is basically one page, with a few other pages for a disclaimer and other erroneous stuff) has been doing great the past month.

I have three ads placed "centered" -- one toward the top, and two at the bottom. These are big square ads, all text, no borders, blue link with green address. Standard Google.

So, it's been going great, but I've noticed the CPC dropping a bit.

With three ads, is it true competition is decreased?

I decided to remove the top ad (since I believe 95% of users scroll to the bottom, and I have a link ads up top anyway). I'll report how it goes.

Can this make a marketed and significant difference in CPC and CTR? OR, is having an ad toward the top simply too important to sacrifice? (I may remove one of the bottom ads and try that out, as well).


1:55 pm on Jul 16, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

The first thing you need to do is learn how to use channels.


Then make different ads with different channels for each of your placements (takes a little longer, but worth it) The code will be pretty much the same except for the channel. And name the channels for whatever you want to track - Top / Bottom Left / Bottom Right, or whatever.

Then you can place the code and test how each placement *actually* performs, instead of guessing.

You can have up to five channels per ad (at least you used to, I dunno if they changed that) and I use it to test sizes, colors, placements, pages, etc.

Very useful. You want *real* number whenever possible, not estimats.


8:47 pm on Jul 16, 2013 (gmt 0)

Also note the order of the ad codes as they appear. Usually codes that appear first offer better CPC.


2:42 pm on Jul 20, 2013 (gmt 0)

Not usually,yet always.First ad that loads holds best ad

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