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Adsense Earnings Huge decrease on June 29 and June 30

   
11:01 pm on Jul 1, 2013 (gmt 0)

5+ Year Member



Hi,

Seeing a huge drop in CTR and Revenue on June 29 and 30.

Traffic is more or less the same as usual.

Any problem with google adsense or are we cursed?
11:10 pm on Jul 1, 2013 (gmt 0)

5+ Year Member



Been checking further, it looks like the CTR drop comes mainly (i d even say only) from Text ads when checking the ad types report
12:58 am on Jul 2, 2013 (gmt 0)

10+ Year Member



There are two threads at Google's Adsense forums on this topic. People reporting that CTR for text ads up to 90%.
1:23 am on Jul 2, 2013 (gmt 0)

5+ Year Member



thanks for your reply Levo, I kind of feel better knowing am not alone I guess, but it's still such a scary decrease...
3:44 am on Jul 2, 2013 (gmt 0)

5+ Year Member



Got in touch with my adsense manager, the reply: 'Click spam rate increased since June 30"

I doubt it since traffic is as usual :(
9:24 am on Jul 2, 2013 (gmt 0)

5+ Year Member



"Got in touch with my adsense manager, the reply: 'Click spam rate increased since June 30"


Could you tell him he's wrong and to make him aware of the Google technical error?

Anybody with half a brain will be able to work out this isn't down to spam rate increase, otherwise our incomes would remain around the same, with just invalid clicks being deducted from an INCREASED CTR later on.

What we need is to get in touch with technical support but also have someone read the forum over at Google Support. It's like the blind leading the unconscious.
11:21 am on Jul 2, 2013 (gmt 0)

5+ Year Member



My manger said she asked the adsense tech team to check, but with July 4th ahead I wonder if there's still anyone working... Still not fixed here!
7:45 pm on Jul 2, 2013 (gmt 0)



We're seeing the same thing. Starting on Jun 30th we had an 80% drop in CTR. Everything else is normal (traffic, page views, ad impressions). The amount of money we're losing is staggering.

We've sent a message to AdSense through their AdSense contact form, but haven't had a response in the last 24 hours.

This appears to be happening to a good handful of sites.

I just wish there was a way to get in contact with AdSense.
7:57 pm on Jul 2, 2013 (gmt 0)

10+ Year Member



Same here, saw the news - went to go check - 30% revenue drop (CTR caused), suddenly on the 1st - they must be testing how far they can push us.
1:13 am on Jul 3, 2013 (gmt 0)



Any chance what you've been discussing is clawback? My CTR decreased by over 90%, starting the midmorning July 1st, but when I watch closely, the clicks show up and then are retracted within 3 to 30 minutes.
2:10 am on Jul 3, 2013 (gmt 0)



We at Google are always working to improve and refine our automatic filtering to better detect invalid ad traffic. As a result, you may see a change in the number of valid clicks you are receiving. Invalid clicks can come from a variety of sources including bot traffic and/or publisher implementations that encourage accidental clicks. If you have recently purchased any traffic, try temporarily disabling the traffic. If your ad units may confuse users in any way, we recommend changing your implementation in order to clearly delineate ads from site content, including navigation controls. You may also opt out of "Enhanced Text Ads" via the "Allow & block ads" category in the AdSense front end.

John
Ad Traffic Quality @ Google
2:25 am on Jul 3, 2013 (gmt 0)



I sent an inquiry to Adsense Support a few hours ago. I haven't changed anything before the total clawback of all earnings, other than to add Amazon ads if the content is extra long and needs to be broken up into manageable chunks. Of course, I'm trying all sorts of changes now, but only out of desperation. I suspect from what I've read online, nothing will change until someone at Google responds to my inquiry, at the earliest. One thing I'm trying is to make text ads have a background that doesn't match the page background. I have a reasonable amount of space around the ads and they cannot be confused with the content, but it's something that I can guess might be an issue.
2:32 am on Jul 3, 2013 (gmt 0)



Dear John,

Please kindly take a look at the some threads over at google product forum:
[productforums.google.com...]
[productforums.google.com...]

And media coverage:
[seroundtable.com...]

There are a number of publishers including myself that are experience 90% ctr drop in text ads only for nearly a week.

Please kindly go through the first link in this message, there are a number of screenshots showing the overnight drop in ctr on text ads.

This issue is not due "nessie", in fact, clicks are registered then disappeared in a very weird fashion.

I hope the above is sufficient for you to take a look and bring this to your tech team. Let me know if you need anything from us

Best regards
2:34 am on Jul 3, 2013 (gmt 0)



Agreed with onehotspots10, I'm also suffering from more than 90% drop in CTR though my traffic and site layout remained constant.

John we really need someone to look into this.
2:42 am on Jul 3, 2013 (gmt 0)

5+ Year Member



@AdTrafficQuality

If you're from Google, could you take a real look at this issue. There's a bug here or Google changed something in its algo that's hurting us (but then adsense should tell us what's wrong, 90% earnings drop that's no matter to laugh at)

Are you at Adsense already on vacation for the fourth? And I guess you won't be back before next Monday? Hurray, we're losing #*$! load of money meanwhile.


Please get the tech team to check what's happening.
2:49 am on Jul 3, 2013 (gmt 0)



Meanwhile I called up Google ireland yesterday but with no luck. Somehow it keeps cutting me off after I select the options 2.

Also what's weird is, if the clicks are really invalid because due to the algorithm change. Then the past 7 days, I must have accumulated 7x300=2100 clicks at least. Which I should get some kind of warning?
3:10 am on Jul 3, 2013 (gmt 0)

5+ Year Member



Should we switch to Tribal Fusion or else maybe?
3:37 am on Jul 3, 2013 (gmt 0)



Something I read referenced that Google doesn't allow sites to use "contextual ad networks" on the same pages as Adsense. I have vanilla Chitika and Amazon ads running, because I've been told they are ok. I also had an ad for another of my sites, but it is static. In trying to find out what "contextual ad networks" are, I see that Bing/Yahoo/Media.net describes themselves as that. So are Adsense and Bing not ok to mix? Or does "contextual ad networks" mean the ads that pop up over highlighted keywords?
3:38 am on Jul 3, 2013 (gmt 0)



@AdTrafficQuality I have switched off Enhanced Text Ads. But the results still the same. Almost all clicks on text ads counted as invalid.
3:42 am on Jul 3, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



You can use other contextual ad networks on the same page as AdSense (you didn't used to be able to, but they changed it so what you read is out of date) You just have to make sure to style them differently enough that the other network can't be mistaken for Google ads.
4:07 am on Jul 3, 2013 (gmt 0)

5+ Year Member



Just got a new reply from my manager: saying that my case is not linked to yours, that basically I must get what I deserve

thanks adsense, see you in hell
4:43 am on Jul 3, 2013 (gmt 0)



@BedSupperclub What do you mean "I must get what I deserve"?
4:51 am on Jul 3, 2013 (gmt 0)



I wonder if that is the issue? I use all the ads as dividers to break up long copy. They are all 720x90. Chitika should be different enough, but maybe someone didn't think so. Can I not use Amazon and Adsense if the are the same size and used in the same pattern?
4:53 am on Jul 3, 2013 (gmt 0)

5+ Year Member



That between the lines they're saying my site is a low grade site not worth sporting adsense. I guess the tech team didn't really check the CTR drop (they just told my manager that I should focus on decreasing my spam rate).

Anyway, I called my manager, tried to explain again, she said she'd try to help. Meanwhile she suggested to switch all my ad units to image ads (since the ctr drop is mainly on text ads) to check what happens...

No real hope here though... I may wait 2 or 3 more days but then I'll just switch to tribal if it's not fixed.

Email or call or both your ad managers and Adsense support, maybe someone will really help at the end.
6:16 am on Jul 3, 2013 (gmt 0)



@BedSupperclub Thanks for your update. Let's hope adsense sort this out, otherwise lets just switch networks.
6:24 am on Jul 3, 2013 (gmt 0)



Also I forgot to add. The issue is account wide. Not website. I tested using my ad codes on my friend's website. And the clicks shaves using my ad codes not my friend's ad codes. So I dont think it's the website issue.
4:51 pm on Jul 3, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



CPC prices are terrible the last few days.
10:07 pm on Jul 3, 2013 (gmt 0)

5+ Year Member



Yet another useless reply from the tech team:

"We at Google are always working to improve and refine our automatic filtering to better detect invalid ad traffic. As a result, you may see a change in the number of valid clicks you are receiving. Invalid clicks can come from a variety of sources including bot traffic and/or publisher implementations that encourage accidental clicks. If you have recently purchased any traffic, try temporarily disabling the traffic. If your ad units may confuse users in any way, we recommend changing your implementation in order to clearly delineate ads from site content, including navigation controls. You may also opt out of "Enhanced Text Ads" via the "Allow & block ads" category in the AdSense front end."
11:33 pm on Jul 3, 2013 (gmt 0)



Just got the same form message a couple hours ago. Must take all of 10 seconds to click the send button. My CTR went down to 10% of its former rate. I've put acres around the ads, changed the background color, removed all other ads so no one can say they are being confused with Google's, and moved the 1st ad to the top of the page and the 3rd one to the bottom. The middle of the page is a long list which is the focus of the visitors' attention, but it has a lot of text links, so I wonder if that is the issue, valid or not.

If I try to see things as Google explains it, and if I'm reading it right, I'm trying to fit my experience into it, but it just doesn't make sense. For the purpose of discussion, let's say that they changed their invalid click detection some how and rolled it out from June 29 through July 1st, and a few of us had ads that resulted in invalid clicks. Let's say that one option for them is measure the time between clicking on an ad and the time that they click back to our page. If it's really short, then it's likely a mistake. I can see that taking a few minutes to analyze and then claw back. Obviously, this basic detection method has been implemented for years, but there must be some tweak. Probably some more elaborate behavior formula that generalizes, probably detecting "probable" invalid clicks, instead of "actual". (Intentional and unintentional clicking by owners, bots and enemies would involve different detection methods, but if that were the issue in my case, I should still have some valid clicks.)

I'm going to play their game, it's all we can do right? I've changed the placement of 2 out of the 3, doing all that I can think of to make it impossible to accidently click on an ad. My CTR *has* gone up a little in the last few hours, but not enough to say it's any more than normal variation. I'll try the Enhanced Text Ads opt out, as well. I just realized that I was unaware of all the tabs under Allow & Block.
3:38 am on Jul 4, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Try some heat map software like crazy egg.
This 58 message thread spans 2 pages: 58