AdSense Publisher Scorecard

New Benchmarking Feature for Understanding & Improving Performance

[netmeg]

Is this new? In my AdSense interface, I see something I've never seen before, a "scorecard" (see image below)

[imgur.com...]

Apparently I'm getting a lesser score because of the text/image thing, but I'm rotating them myself and not having Google do it, so that's why that score is so low.

Not sure why the site health only has four dings; when you expand it all it lists is page speed, and it says I'm nice and speedy. My only crawler error is blocking G from my search results page.

Interesting. Doesn't really tell me anything I don't know, though.

[JCKline]

Broken feature on my end. Says there's crawler errors, I click ND THERE ARE NONE. Says I need to enable image and text ads, all ads ARE image and text, even the idle/hidden ones I don't use. I can't trust it.

[Sally Stitts]

Becoming more annoying each day.
Today under Revenue Optimization (was 2 blue dots, now just one), I got Crawler errors -
"Fixing crawler errors will ensure that our crawler can access your site and will help display more relevant ads. As a result, you can potentially benefit from increased ad revenue. Fix crawler errors.
I clicked on it.

Crawler errors report -
"Our crawler was unable to access your page to determine its content and display relevant ads. When our crawler can’t access the content, often we won’t show ads resulting in lower revenue and coverage. Other times, we’ll show ads that are irrelevant resulting in lower CTR. Follow the links in the ‘How to fix.’ column to correct these errors and improve AdSense performance."

Under the headings, it says, "no data".
More hoop jumping, with nothing there. Great.

There is absolutely nothing wrong with my "crawlability".
How long will they continue this silliness (and useless distraction)?

[netmeg]

I think the crawler error thing is broken for everyone just now; it'll probably come back.

[JCKline]

The text and images ads is broken as well.

[eeek]

Broken feature on my end. Says there's crawler errors, I click ND THERE ARE NONE

I'm seeing the same problem.

[IanCP]

The only thing I fall down on is:

Revenue Optimisation = 2

Oh! I'm not slavishly following AdSense recommendations...

Oh well - who cares? If I implemented everyone of their recommendations, you could almost guarantee revenue would drop because CTR would go down zero.

Clueless.

[HowYesNo]

this is broken too:
We’ve analyzed the performance of your pages with the highest number of ad requests.

really? from the start they show only my #2 site and #6 site, still nothing about my #1 site which receives more ad requests than other 5 sites combined

[netmeg]

I'm sure it's a work in progress. I jumped up to all 4s and 5s today, after 1s and 3s. *I* didn't change anything.

[sgod]

Uh oh. My Google+ rating, where I had five dots despite the fact that we abandoned Google+ months ago, just dropped down to one star and is now showing this text:

+1 button added
Adding the +1 button allows users to share your content on Google+. Users can choose who to share with and start a conversation about your content, potentially expanding your audience, while still recommending your content on search. Get the +1 button.

I guess I'm probably a sucker, because I'm probably going to put the +1 button back in now. Nice job, useless feature.

[Sally Stitts]

Different webmasters receive different parameters -

"Revenue optimization" (Rating=two blue dots) (went up from 1, I have no idea why)
--- Recommended ad formats = (NOT PRESENT FOR ME)
--- Text and Image Ads Enabled = (red exclamation point)
--- Crawler Errors = (green checkmark)

"Site health" (Rating=5 blue dots)
--- Page speed performance = (green checkmark)

"Google+" (Rating=5 blue dots)
--- +1 button added = (green checkmark)
--- +Page created = (NOT PRESENT FOR ME) (shown in Google example)
--- +Page badge implemented = (NOT PRESENT FOR ME) (shown in Google example)

Why are they inconsistent regarding the parameters displayed?
I certainly do not comply with - Recommended ad formats.
Shouldn't they be wailing on me for this? But, no entry.
How can we determine improved (green), or screwed up (yellow) if the parameter ISN'T SHOWN.

This begs the question, just HOW MANY parameters are there?
And what determines if they are addressed or not, FOR YOU?
If you are screwing up? No, it doesn't appear to be that.
If you are doing well? No, it doesn't appear to be that.

Can YOU mention a few parameters that you have seen, not mentioned here?

Maybe they should add -
--- You only have one ad per page, and
--- You have not purchased any AdWords