So I've been managing a very high volume website for the past 9 months and they hadn't tested other ad networks - probably because they weren't even using an ad server. So I recently set up an ad server and started a test with Advertising.com. I am testing 2 main placements - did not want to disrupt all AdSense placements all at once. In the 2 high visibility placements, AdSense is outperforming the ads from Advertising.com significantly.
With AdSense we run text ads which do well, but text ads aren't even an option with other ad networks correct? This perhaps is a big reason for the lower CTR and CPM's.
Category blocking and domain blocking. I would do a lot of blocking in AdSense - I'm guessing this is possible with other ad networks?
Publisher payouts: Guess they revenue share is essentially the same across all ad networks or I am naive to think this? Perhaps some ad networks just pay less to publishers? I'm thinking since we are big publisher that ad networks would want to be working with, that I might be able to negotiate better payouts? Or perhaps even fixed CPM deals?
Also, with ad network can't I simply say my minimum is say $3cpm or I don't want ANY ads to show? Is that possible?
Appreciate others' experiences with ad networks pros/cons compared to AdSense. So far, it looks like AdSense is still the better revenue option.