Welcome to WebmasterWorld Guest from 54.167.46.29

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

Mobile vs Desktop performance

     
6:20 am on Jun 17, 2013 (gmt 0)

New User

joined:May 28, 2012
posts: 11
votes: 0


For the last three months my Adsense Performance Report shows my mobile Page CTR is only 60% that of Desktop, and my mobile CPC is likewise 60% of desktop. Is this others experience also?

Going to get a mobile version of the site done, any tips as to best ad sizes and placements?
4:12 pm on Aug 14, 2013 (gmt 0)

Preferred Member

joined:Sept 16, 2011
posts:492
votes: 17


My site does have a responsive design but I don't use it because I have more stuff on desktop version than anyone wants to see on a Phone or Tablet. So, I use a Plugin (WPTouch Pro) to show a different layout to mobile and tablet visitors.
4:32 pm on Aug 14, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Mar 17, 2006
posts: 838
votes: 0


@jpch: in other words, the URL stays the same but the layout does not adapt but gets completely different for mobiles? My guess is that in this case you don't even need the responsive ad units, right?
6:10 pm on Aug 14, 2013 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12678
votes: 143


WP Touch is a WordPress plugin that serves on the same URL but with different CSS, based on device type. You add your pubid to the Pro version, and it will serve up a 320x50 mobile ad.

I used to use it, but had to give it up because my webhost says it was dragging performance on some of my higher traffic sites. It's a nice idea though, and it maybe have improved in the two years since I've used it.
2:53 am on Aug 15, 2013 (gmt 0)

Preferred Member

joined:Sept 16, 2011
posts:492
votes: 17


@netmeg...they're on Version 3.0 now and continue to improve it.

@1script...correct. I'm using the Async Beta Code but not the responsive code.

One thing that is nice is you can turn it on/off for tablets. So, if your responsive design looks OK on a tablet you don't have to use it but can still display it for mobile.

OK...here's the key part for anyone that does decide to use it. Don't limit yourself to just the single ad you can show using their option. They have areas where you can add custom code and that's where you can serve other AdSense ads...or whatever other mobile network to use.

It's a decent plugin but you have to spend some time really figuring out it's limitations.
4:29 pm on Dec 1, 2013 (gmt 0)

Junior Member

10+ Year Member

joined:July 30, 2003
posts: 170
votes: 0


As with many here, my tablet CPC and RPM also significantly outperform my desktop, which outperforms my mobile. (I have a responsive site, but set a tablet to show non-responsive).

I'm curious, does anyone know why this is? Why would advertisers bid higher for tablets?

(Side note: I tried "responsive" ads for two days and the results were HUGELY worse than regular ads (mostly large rectangle), even on mobile as bad as they look, that I had to stop my A/B testing as I was losing too much money. Maybe when they are out of beta I'll try again.)
4:36 pm on Dec 1, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Mar 17, 2006
posts: 838
votes: 0


This all makes me curious if the better performance of ads, especially for mobile users on non-responsive layouts, actually comes from ads literally blocking everything. Even a small(er) 300x250 ad will essentially cover half of a smartphone screen and could perform very well if it comes up high enough on the page. What do you guys think?
5:15 pm on Dec 1, 2013 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12678
votes: 143


Advertisers don't bid higher for tablets. Up until earlier this year, you could be separately for phones AND for tablets, but with the new AdWords "Enhanced Campaigns" you can bid separately for phones, but NOT for tablets - they're now lumped in with desktop. A lot of pro advertisers are pretty ticked off about that.
7:32 pm on Dec 1, 2013 (gmt 0)

Junior Member

10+ Year Member

joined:July 30, 2003
posts: 170
votes: 0


I wonder why tablet ads pay so much better for me. At first I thought it might be due to a user trying swipe the tablet with their fingers and clicking an ad. But my CTR is not higher, just my CPC.
12:52 am on Dec 2, 2013 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Oct 14, 2013
posts:2111
votes: 157


I don't know if anyone has mentioned this however do NOT rely on AdSense reports for Tablets/High-end mobile devices as being accurate ... quite simply they're from Google fantasyland!

Just trust me on that one:-)
This 39 message thread spans 2 pages: 39