This is so distressing and devastating.
Two dot coms, both same format, same "look", same size, similar content, ads are even placed in similar places.
Traffic continues to rise for both.
Both were doing well up to May 22nd or so.
Then one just fell off the cliff, while the other continued to perform well/if not better.
Now one of them makes all the money, while the other has a CTR so low I have to squint to read what it is.