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Earnings hurt by adblockers?

Any way to find out? scripts?

5:28 pm on Jun 15, 2013 (gmt 0)

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joined:Mar 30, 2006
votes: 57

Hi there, these are the facts:
  • Earnings went down
  • Stable prior Jan-May2013 (may showed a bigger change)
  • Recently enabled the most visited websites with mobile versions, same url, responsive design, etc.
  • Earnings got better
  • I'm having more clicks on mobile devices than desktop and this seems intriguing to me.
  • Ad blindness? I experimented with two up ads built in the Adsense ad style, they were legit javascript ads pointing to a valid website. They got few clicks, but they got clicks

I agree on having a mobile design is helping the clicks coming from mobile devices, but doesn't strike me as logical when it comes to justify that most my clicks come from there. Nothing has changed on the design and layout (desktop version) over the period were earnings dropped.

My conclusions are as follows: few clicks (I measured that on the test ads) other than that there is no way for me to find out how many clicks I get on real Adsense ads, besides they use their own way to "validate" them so even if your tests show 50 clicks it doesn't mean all of them will be valid for G, but that's not the point, the point is why suddenly my earnings come more from mobile devices than desktop?

"Growing mobile traffic" or mobile traffic activity overcoming desktops doesn't seem like an answer, given my stats and proportions of traffic and user agents.

I'm suspecting ad blockers. My mobile traffic is not small but doesn't make sense to me as being all of the sudden the source of most my clicks. I'm researching on how to detect if the ads are being displayed... comments?
8:08 pm on June 15, 2013 (gmt 0)

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10+ Year Member

joined:May 2, 2006
votes: 0

ad blindness maybe?

they serve same (text) ads for 10 years, yes they changed them a little and added arrows but everybody now know that they are ads and mostly ingore them

combine that with ad blockers, and growing mobile traffic and you get low numbers, my ctr dropped 10x since 2008 :)

i saw a few anti-adblocker scripts on some 'p-o-r-n' sites (lol), they depend on ads more than we do so they figured out the way to redirect traffic if they detect adblocker, and some of them put transparent png over content, not the smartest solution but you can just sit there with your adblocker on :)
3:00 pm on June 17, 2013 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2006
votes: 57

Thanks, yes I'm wondering about ad blindness because one of my experiments showed little clicks compared to the past (despite having way more traffic). But I'm not able of measuring the influence (if any) of ad blockers. I've been (and still) researching about good Adblocker scripts, I'm on that, I will play with the DOM to see what I can find out.

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