Hi there, these are the facts:
- Earnings went down
- Stable prior Jan-May2013 (may showed a bigger change)
- Recently enabled the most visited websites with mobile versions, same url, responsive design, etc.
- Earnings got better
- I'm having more clicks on mobile devices than desktop and this seems intriguing to me.
I agree on having a mobile design is helping the clicks coming from mobile devices, but doesn't strike me as logical when it comes to justify that most my clicks come from there. Nothing has changed on the design and layout (desktop version) over the period were earnings dropped.
My conclusions are as follows: few clicks (I measured that on the test ads) other than that there is no way for me to find out how many clicks I get on real Adsense ads, besides they use their own way to "validate" them so even if your tests show 50 clicks it doesn't mean all of them will be valid for G, but that's not the point, the point is why suddenly my earnings come more from mobile devices than desktop?
"Growing mobile traffic" or mobile traffic activity overcoming desktops doesn't seem like an answer, given my stats and proportions of traffic and user agents.
I'm suspecting ad blockers. My mobile traffic is not small but doesn't make sense to me as being all of the sudden the source of most my clicks. I'm researching on how to detect if the ads are being displayed... comments?