I have a news blog about an specifc industry (paid TV) and for a while now all my stats are lower than usual.
-I have around 12.000 daily pageviews
-60% is returning visitor but the eCPM for new and returning is the same.
-The above also aplies for organic and direct traffic.
-My CTR went down in the last 3 months by around 40% (the same with the CPC or even more)
-All this while my unique visistor and pageviews continues to grow (around 15% each month)
Anyone can tell me why is that? If so, what can I do?I've tried more ad units, less ad units, different positions, colors, etc.
I know Google serve better paying ads and also pay more per click to sites that convert well, but I can't see why mine wouldn't compared to others in the same niche...
Thanks in advance