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Huge disparity: Adsense pageviews vs. actual pageviews.

What is going on?



10:06 pm on May 15, 2013 (gmt 0)

Example: I'll have 1000 individual visits for today, based on the counter I use to keep track of traffic.

Adsense will say I have only 600 individual visits.

The disparity is growing bigger.

The amount of ad loads reflects the same disparity.

It's always been like this but it's getting worse.


10:11 pm on May 15, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I use adblock plus. So do my friends.


10:12 pm on May 15, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Your counter may count bots and other unreal people.


10:24 pm on May 15, 2013 (gmt 0)

I thought my counter was set to ignore bots, but it wasn't for any sites, so i fixed that. That should make up for some of it. Adblock might explain some of the adload disparity.


10:43 pm on May 15, 2013 (gmt 0)

I should note I have *my own* browsers turned off, so my hits are not showing up on my counter.


11:17 pm on May 15, 2013 (gmt 0)

I use adblock plus. So do my friends.

May I ask why?


1:30 am on May 16, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The internet is this wonderful source of info....except it is overrun with these big, flashy, page-stealing, attention grabbing ads. Adding injury to insult, many of the ad networks are slow to load, and greatly delay page display of some top tier websites.

Block the ads and it's like a beautiful private garden that someone else weeds.

If google text ads is all there ever were, I don't think I would have bothered. But the ads we have are really obnoxious -- many browsers agree -- look how yahoo with their strong display ads and google with text ads have fared over the last 10 years. People don't like the annoying ads, most just don't know how to fix it.


1:48 am on May 16, 2013 (gmt 0)

Not to mention certain advertisers use annoying hyperbole that immediately alters the brain to "avoid avoid avoid" that ad.

Some of the targeting on my sites is also way off. I have a few "anti" sites that are showing "pro" ads in contrast to the content.

For example, you have a site showing how one product is better than another, but they show ads showing the product you are criticising. That's just a waste for the advertiser.

I've set everything to "text only" ads... especially considering my sites are pared-down from a visual standpoint, and the media ads stick out like a sore thumb.


2:34 am on May 16, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

AdSense doesn't measure visits, it measures page views. And AdSense only counts page views that have ads on them; analytics or stat counters usually are set to count ALL pages.


3:53 am on May 17, 2013 (gmt 0)

I figured it out, my stat counter is double counting almost evertyhing. Adsense is correct. Oh well. Definitely explains why there were so few hits on some of the slow days... the stat counter was inflating everything.

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