I allowed targeting on one of my Channels last week and my EPC jumped from $1.12 average to $12.87 average.
For about 10 seconds I felt "yay!" .... then I panicked. After being on some forums, I'm getting the impression that allowing targeting very risky. After 100 clicks, I removed the option of targeting. It just looked wrong?
The main gist of the argument seems to be that advertisers have to pay through the nose for targeting, so they have a higher tendancy to complain about ads and charge-backs/invalid click complaints are far more common.
Anyone had bad experiences with targeted ads?