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AdSense platform data



9:21 pm on Apr 20, 2013 (gmt 0)

Under the "Performance Reports" tab is a "Platform" option, which breaks down ad impressions (not clicks?) by platform:

high-end mobile device
other (mobile device?)


* Am I right that the breakdown is for impressions and not clicks?
* What would fall under the "other" mobile category as opposed to the high-end category?
* Does "desktop" include laptops and notebooks, or are those "high-end mobile devices"?

My stats show about 80% desktop, about 12-18% tablet, and about 5% mobile. My demographic is college-educated, 20-25 year-old people from the U.S., Canada and India, and I assume these people use tablets and mobile devices a lot. But my site is not mobile friendly -- my CSS is fixed width (will look okay on desktops, laptops, and tablets in landscape mode) mainly because some of the content -- albeit not a lot of it -- simply doesn't display properly on very small screens.

That said, do the stats suggest that I would benefit in terms of AdSense revenue and overall traffic by making my site more friendly to mobile users -- e.g., by providing a device-responsive layout with AdSense for mobile built in, etc.? If so, boy howdy am I looking at a major project!


10:04 pm on Apr 20, 2013 (gmt 0)

WebmasterWorld Senior Member swa66 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

to me
"high-end mobile device" = a modern smartphone (i.e. iPhone and its rip-offs);
"other" could be anything else I guess (e.g. a game console, a fridge, a non-smartphone phone, ...)

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