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I was just reading the continuing monthly soap opera saga that I like to call the AdSense pity party
...because in no way shape or form has AdSense, or Adwords for that matter, ever been intended to do anything except to increase Google's bottom line.
They don't want publishers to have control nor do they want advertisers to have control...
...or even show us the data backing up why they do what they do...
, so we stare at this black box webmaster welfare machine that can either spit out golden eggs or suddenly a couple of copper coins at the whims of the man behind the curtain who spins the dial on the wheel of (mis)fortune at random times.
Not only that, IMO they don't have the best interests of the publisher nor the advertiser at heart and do many things designed to keep the visitor off the destination website and on Google to maximize the amount being paid Google, the premium dollar, opposed to the oft discounted amounts the advertiser would pay on our respective sites.
1. The cache existed before AdSense and it has actually been deprecated in the SERPs.
2. Most people don't know the cache exists because it's been buried two clicks away from the SERPs.
it's whether Google ultimately wants to replace you which they've been doing to me, my competitors, Yelp, movie sites, and a whole bunch more
Theoretically if we fail then Google fails
I think that there must be an algorhythm in there somewhere that says that it's in Google's best interest to drive visitors to websites that display Adsense ads
over the years not only the proportion of content network ads is declining vs ads on google property, but also the respective amount earned through ads on the content network can't keep pace with the serps ads
You can't blame that all on Google.
I put a fair amount of that blame on all the MFA, scraper, spun content, RSS aggregators and other auto-generated junk and affiliate sites
With the shift to mobile,
Now that I'm thinking about it putting a couple of stand alone offers in the mobile devices notification list is genius, esp. if you're driving along and have some coupon app that maps offers (GROUPON?) to location and alerts you when you're near a place offering a deal, esp. around lunch or dinner time.
Bill: Another thought as people ask why Google likes the Wiki so much is the content is all freely licensed like DMOZ and while they don't run AdSense
Play:After a decade running AdWords and AdSense, you can be sure Google knows exactly where the money is, and where it isn't. Just like with the online dictionaries, if Google can find a way to provide the same info, they'll do it. So what if a few thousand websites go down in the process? As far as Google is concerned, all's fair game for the taking. Good luck everybody.
At a minimum it might be time to rethink your business plan, assuming you had one to start with, and ad more options to spread the income sources and traffic sources so you're not put out of business if a single source fails.
What will you do today to solve that problem? Wean yourself off it.