Google Finds Big ROI Jump for Content Ads

ROI up for advertisers = Good news for publishers

[howiejs]

This is GREAT news. If Google can show / educate advertisers that contextual is working - more will opt-in and increase their bids = which means higher EPC for publishers -

"Advertisers participating in Google's contextual advertising network have seen a 50 percent increase in their return on investment in the past year, the company said yesterday."

Here is the full article:
[dmnews.com...]

[Macro]

Well spotted. Google knows that it works, it knows that the market is growing, it knows the potential is enormous. That's why it's emphasis at present is on adding more publishers to the program. most Content sites deliver!

[TNJed]

That is good news. And good reason for us to continue to self-police our own websites and keep this program protected as much as possible by offering valid traffic. Slow but steady wins the race!

[europeforvisitors]

Google's AdWords manager made an interesting point about the limited reach of search ads: The article quotes her as saying that "search sites comprise just 5 percent of page views on the Internet."

Advertisers who limit themselves to AdWords are leaving a lot of money on the table.

[creepychris]

Advertisers who limit themselves to AdWords are leaving a lot of money on the table.

That's right. And it doesn't matter if search has a higher ROI. It only matters that both ROIs are positive. I may make an average of 20 cents for every 10 cents I spend in search and only 15 cents for every 10 cents I spend in content, but it still makes economic sense to play both. Especially if search is as limited as AWA says (which I'll take her word for it).

[icedowl]

The article quotes her as saying that "search sites comprise just 5 percent of page views on the Internet."

I tend to agree with that statement as I rarely use any search engine to find something. After 10+ years of being online my 'favorites' list has grown to be rather large, and quite often I just find new sites by following links.