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Increasing AdSense Revenues with Bigger Fonts

     
2:58 pm on Mar 25, 2013 (gmt 0)

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I just finished testing larger fonts plus several different ad sizes and my results indicate that increasing font size contributed to higher AdSense Revenue, regardless of which ad unit I used. I switched different ad units to settle on the highest earnings but ultimately ended up back at my original ad units. The earnings are up and the only change is the size of the fonts. Smallest fonts used were size 10. Went up several sizes across the board. Not saying this will help everyone, just sharing my experience.
3:46 pm on Mar 25, 2013 (gmt 0)

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Interesting, thanks for that! I tested that last year, and I think I'm still set to big fonts.
4:13 pm on Mar 25, 2013 (gmt 0)

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Big fonts work for me. They draw more attention to the ads.
6:28 pm on Mar 25, 2013 (gmt 0)

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Big fonts here too.
6:45 pm on Mar 25, 2013 (gmt 0)

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Same here.
8:19 pm on Mar 25, 2013 (gmt 0)

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Hmmm.... I'm going to give large fonts a try. I've never tried that size, but since many 300x250 and 336x280 ad units only show one text ad anyhow....
9:21 pm on Mar 25, 2013 (gmt 0)

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I specify the Verdana font. I have specified Medium, because -
since the Verdana font is physically larger than other fonts, for a given size, I figure that "Large Verdana" might be too large.

Does anyone think that this may be an issue? Can "Large" sometimes be "too large"?
Thank you for any replies.
.
9:32 pm on Mar 25, 2013 (gmt 0)

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Do an A/B test. I went down to the smallest fonts to the biggest, changed the ad unit sizes to different sizes and the biggest font size won out for me.

I'm gauging the performance of different ads embedded in long articles.
1:19 am on Mar 26, 2013 (gmt 0)

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Question: Is making the change in the settings page enough to do the trick? I sure don't want to go through all my ad units and edit them.
2:39 am on Mar 26, 2013 (gmt 0)

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Yes, if you change your ad and it's properly labeled and you know where it's at on your site then the change will show up the way you anticipate it to. No need to fuss with the code. There should be a label in the source code that tells you what ad unit it corresponds to in your AdSense dashboard.
4:34 am on Mar 26, 2013 (gmt 0)

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What big size are you using now? And how big is too big?
5:04 am on Mar 26, 2013 (gmt 0)

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Yes, if you change your ad and it's properly labeled and you know where it's at on your site then the change will show up the way you anticipate it to. No need to fuss with the code. There should be a label in the source code that tells you what ad unit it corresponds to in your AdSense dashboard.

? ? ?

This is the settings page I'm asking about making the change (it's in the "home" section, but not under "my ads":
Default ad display preferences
edit
Ad type (Content ads only): Text and image ads
Font family: Default font family
Font size: Large (or small or medium)


So, if I change this font size do I need to regenerate my ad units or will they automagically make the switch when viewed?
7:07 am on Mar 26, 2013 (gmt 0)

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There is a check box to select multiple ads in the My Ads area so you can avoid changing one by one.
8:08 am on Mar 26, 2013 (gmt 0)

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Thanks for the info. I will test it to see what happens in my site.
1:39 pm on Mar 26, 2013 (gmt 0)

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icedowl
Default ad display preferences
edit
Ad type (Content ads only): Text and image ads
Font family: Default font family
Font size: Large (or small or medium)

That setting applies to all of your ad units, all sizes, sitewide.
4:21 pm on Mar 26, 2013 (gmt 0)

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That setting applies to all of your ad units, all sizes, sitewide.


UNLESS you overrode it in a saved ad style. If your saved ad styles use the default settings, then that is correct.

But if you saved a specific size in an ad style (which I have done for some sites) then you need to change it there - not in the ad, but in the ad style (which is under My Ads and then over on the left, Ad Styles)
6:21 pm on Mar 26, 2013 (gmt 0)

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Thanks all who responded to my question. So... it sounds like in my case all I need to change is the one place in my preferences. Magic!
7:42 pm on Mar 27, 2013 (gmt 0)

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I must be missing something here. I can only go to My Ads where I can indeed select all BUT the only "actions" are:

Hide
View Reports
Get Code
Edit ad type

The latter only offers one choice of three:

Test/Image...
Text only
Image Rich...

Obviously I'm missing something because I can find none of the above re fonts etc.
8:12 pm on Mar 27, 2013 (gmt 0)

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If you click on the ad, you will edit the entire ad. If your ad says it's using the default font, then you can edit that default by going back to the Home tab and clicking on Account Settings.

Or if you have an ad style defined, you will see Ad Styles in the left navigation bar, and you can edit the font size there.
3:45 pm on Mar 28, 2013 (gmt 0)

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I have 2 medium/large rectangle channels that consistently do with-in a few % of each other. The slight difference in size has never made a significant difference in performance. They run in the same spot on alternating pages. I set one for "Large Font" and left the other one at "Default Font".

Of the pages I've looked at, the Large font block show ads in large font. But the Default Font blocks show single ads in Large Font a lot of the time too.

The difference is that the Large Font blocks don't seem to show 3 - 4 ads in a block at all and the Default Font Blocks do sometimes do that.

Both sets are set for Text and Image.

It seems to me that a while back G said that they will use whatever Font size they think will produce the best result on any given page at any give time regardless of the preference settings.

Anyone else recall that?
5:56 pm on Mar 28, 2013 (gmt 0)

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yes..
6:03 pm on Mar 28, 2013 (gmt 0)

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I'm testing some background colors and borders again too (less blending) to see if that boosts CTR, which is pretty darn low at the moment (though my advertisers don't typically start coming in till April and May)
9:44 pm on Mar 28, 2013 (gmt 0)

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@Netmeg
If you click on the ad, you will edit the entire ad.

Heh! Did that. Already set at default font, size=large.
5:21 pm on Apr 15, 2013 (gmt 0)

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Posted by ken_b on March 28, 2013
I have 2 medium/large rectangle channels that consistently do with-in a few % of each other. The slight difference in size has never made a significant difference in performance. They run in the same spot on alternating pages. I set one for "Large Font" and left the other one at "Default Font".

So after about 3 weeks, the result for me is ... no change.

Specifying the large font on the test adblock didn't result in an increase or decrease in earnings for that adblock in comparison to the unchanged adblock.