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Has this been discussed before? With the growth of remarketing, often the ads on the publisher site are populated from the visitors previously frequented sites. In essence, making the publishers ads less contextually relevant. I wonder how this has affected publisher earnings.
It's awful! And you CAN'T opt out.
I selected non-interest based ads in my Adsense admin area over 3 weeks ago. Users (and me when I'm on my sites) still see adverts for other websites they've visited recently.
even ad networks other than Google use them
When done skillfully, remarketing campaigns convert well, so advertisers are willing to bid higher for those impressions than in the average AdWords campaign ... maybe a little, maybe a lot.
As Netmeg alluded to earlier, skillful remarketing requires setting impression caps to keep the followup ads from being overdone. A smart advertiser will aim for enough impressions to create an occasional courteous reminder, without coming anywhere near "stalk the user".
are you saying that the "code snippets*" are placed before one first visits a site, ( lying in wait to tag me** so to speak ) and that they are talking home to G after my visit to the site
paying more to follow someone who did not purchase..is not IMO the best way to use their adspend
who is pushing items via re-targetting or IBAs at me