Anyone Run Federated Media Ads Alongside AdSense Ads?

[jbayabas]

Anyone using Federated Media alongside Adsense? I've been invited to their network. What kind of ads do they run? Do they pay well? Are they worth trying?

[jpch]

Federated used to be pretty exclusive...not any site would qualify. They acquired Lijit last year which runs CPM Real Time Bidding ads. Whichever one you got invited into it's probably worth a test. Pay attention to your page load time with Lijit...it used to be a real drag.

[jbayabas]

Thanks. I have high quality sites which could be the reason why I got invited. I'll give them a try and report my findings.

[ember]

We've tried them in the past and didn't have much luck. Ads didn't target well. But that was some time ago.

[jbayabas]

Tried them for a few weeks now. Fill rate is quite low. However, i have high traffic sites so revenue is not so bad which actually pays off my monthly hosting bills. Adsense still reigns supreme.. not even close.