Wow, what an ad, I saw it on one of my sites today and it's fantastic, passing my my cursor over the ad and a box in the bottom left read "expanding" and up it popped into a 900 x 400.
I wonder how this is being charged?
Did I actually click on my own ad? No, it loaded by itself from my cursor gesture.
And it was definitely an IBA since I had just been researching the new Z10.