Only one ad per page?

[lost as always]

I just started a small site for work (unofficial...) and I have placed an ad on each page.

I use frontpage 2003 to do it as I am "lost as always."

Wehn ever I place (or try to place) two ad boxes on the same page one doesnt show. Whether I insert it manually or control q for FP. Any clue as to why other than my general ignorance on html, etc?

[Buzliteyear]

The most probable explanation is that there are not enough advertisers to fill both ad boxes.

Remember, every ad showing up on AdSense is a paying customer of AdWords. Some phrases only have a couple of advertisers.

A suggestion would be to use the AdSense Preview Tool (can be downloaded from Google) on your page to see how many advertisers they are showing.

[lost as always]

I have done that. There are more than enough to fill 2 boxes (8-10 ads). The second box doesnt even show a public service ad

[tebrino]

It depends on your country of residence. Also you must wait for Mediabot to visit your pages.

[Macro]

Try putting your second ad in a completely new table outside of anything else on your page - and preferably right at the bottom - just to test it.

There are some who have experienced lower overall earnings from having two ads than just one. The second ad generally attracts lower value clicks.

[Marketing Guy]

I get that as well. I just gave up on trying to add the 2nd ad group.

I used FP for the first site I tried it in, but Dreamweaver for the 2nd (same result), so it isn't a HTML editor problem.

And, yes there are enough advertisers for the additional boxes, and mediabot does visit.

I should clarify that *nothing* appears in the additional box - not even PSA's - it's just a blank space.

Scott

[MikeNoLastName]

Yep, had exactly that problem too a lot especially at the start! Thought it was something I was doing wrong. Wrote GAd about it a few times, no help.

Try putting just one ad on for a while, usually a 4 or 5 ad works best, they'll nearly always fill, a few days to a week maybe (I've had a couple take as long as 5 weeks), let it get some good impressions and CTs.
During this time you'll probably notice improvements in the content matching and CPC too. Then add the second one later and 9 times out of 10 you'll start getting ads immediately in the second unit. If you still don't, GAd has probably decided you're way better off without them CPM-wise (the bids are probably like:1.0, .99, .98, .75, .07, .06, .05, .05). In this case remove the second and simply experiment with optimizing the single one (position, size, color) to improve the CTR.