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AdSense Custom Search Ads

     
8:39 pm on Jan 31, 2013 (gmt 0)

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Anyone using custom search ads? At the AdSense conference in NYC the other day, an AdSense optimizer employee recommended I use them. Wondering if they were perform better than the standard ads which seem pretty customizable to me already.
1:47 pm on Feb 1, 2013 (gmt 0)

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Not really. I use them, mainly cause I want the custom search. But the earnings on them seem to have really fallen over the years. Which is too bad, because custom search can now be made to look really nice.
8:46 pm on Feb 21, 2013 (gmt 0)

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I implemented a couple of days ago. So far, seeing a slight CTR increase, but much lower CPC prices. I am having difficulty making them look custom though. I mostly run 728x90 text ads and the format I am seeing for the custom search ads (same size) looks more "ad like" and has the text "Ads by Google" right on top of the ads which I think is hurting CTR. The regular AdSense ads don't say "Ads by Google", just "Ad Choices" far away from the ad text copy.

Interested to know if anyone else has been using custom search ads lately in addition to netmeg.
9:41 pm on Feb 21, 2013 (gmt 0)

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I use them as well - on about 1500 pages. They do look more "ad like" and my CPC for 1000 search/clicks averages out to about a dime. My CTR is extremely good though - actually, a bit scary!

Like netmeg, it's really just the search I'm interested in and the ads, which I haven't messed with much, just add to the revenue aggregate.
11:26 pm on Feb 21, 2013 (gmt 0)

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We have been using it for a couple of years, and I concur with the others. It's the best site search we've tried, but it's not a big money-maker. The CTR is very high, which balances out the low CPC to make a decent CPM, but this doesn't translate to much earnings since we get no more than a few hundred searches a day. We've actually considered turning the ads off for simplicity's sake, but it's hard to resist those few extra bucks.
11:29 pm on Feb 21, 2013 (gmt 0)

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Appreciate all the responses. I'm not using it for the search functionality, just as a possible replacement for traditional adsense for content. It's great how relevant the ads are, but the ads formats/sizes I don't like as much and again the cpc prices seem quite a bit lower than I am earning on standard adsense.
9:04 pm on Feb 22, 2013 (gmt 0)

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Experiment with Custom Search Ads over. Today, I am earning $0.40 CPC with traditional AdSense for Content. The custom search ads, in the same exact locations on essentially pages on the same content, are paying me $0.02 for the AdSense for Search custom ads. Ouch.
2:36 pm on Feb 23, 2013 (gmt 0)

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Yea they used to pay pretty well, I'm not sure what happened there - presumably they show pretty much the same ads. In my account they claim to be giving me 51% share of the earnings for search. So maybe they charge advertisers less.
 

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