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Also, they were pushing DoubleClick for Publishers HARD all day.
...sorry to say, but with doubleclick you let a bunch of freeloaders advertise on your websites.
DFP for small business
More complicated than regular adsense. But allows you to show house ads and ads from outside networks etc. in addition to regular adsense
Allows adsense to compete against other networks for ad space
Slightly slower ad serving than regular adsense
- ad unit
defines size of ad unit and location
- Order - describes the negotiated deal
- Line Item
Defines the campaign you're running
Setting up dynamic allocation
Create a new ad unit
Fill in the required information
Generate the ad tags
More info at google.com/dfp/sbacademy
what would active publishers want there? listen to the ole pr bull?
You are misunderstanding what DoubleClick for Publishers is.
Furthermore, there are no freeloaders in a system where publishers can set a minimum CPM floor.
That's not necessarily a Google problem; image ads do extremely well for me. I've tested and tested, because it goes against what everyone always says here, but nevertheless, my image ads kill.
It may depend on niche