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"Enhancements" to Text Ads

     

netmeg

8:23 pm on Dec 3, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Hey, remember those arrows we were all talking about a while ago that Google was testing and we all hated?

Well, get used to 'em. We are about to be "enhanced".

You'll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network.



[adsense.blogspot.com...]

(I do not see them on my own sites as yet)

avalon37

2:35 pm on Dec 13, 2012 (gmt 0)

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CTR up for me which resulted in a very good day financially yesterday.

ken_b

2:40 pm on Dec 13, 2012 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm seeing these all over my site now using FF.

ember

3:19 pm on Dec 13, 2012 (gmt 0)

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These hideous arrows are killing my CTR.

ken_b

5:29 pm on Dec 13, 2012 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



These hideous arrows are killing my CTR.

Not sure if it's these arrows or not, but my CTR so far today is almost non-existant. Not quite 0, but pretty close.

Hopefully stats are just stuck. Traffic/pageview numbers look normal.

Swanny007

8:07 pm on Dec 13, 2012 (gmt 0)

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Hey if the arrows make me more money, then great. Personally they don't bother me.

netmeg

7:55 pm on Dec 18, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm not crazy about the way they look on my sites, but I can live with them. However I have been noticing them on other sites who do a lot more ad styling than I do (I usually don't bother with borders or backgrounds; I just mess with colors) and there are now some butt ugly ads out there on mainstream sites.

nonanet

9:26 am on Dec 22, 2012 (gmt 0)

10+ Year Member



CTR significantly up for me - nice xmas present... I don't check my Adsense account too often, and was slightly scared when i saw the figures, and then checked my pages - particularly worried because i would have thought such "arrows" to be deceptive to visitors... Well, it's Google's choice, not mine, and right now, i can't complain..
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