This is typically my worst month of the year, but it actually started out pretty well. October was way over September, but way behind last October. But I was expecting that. I had to let some sites go neglected due to lack of time and care of an aging parent.
I haven't posted here in a long time, so here's what I'll say:
CPC is at an all-time high for me. However, CTR is at an all-time low. As a result, there is lower earnings.
Ads are in a very prominent.
What's funny is that just a couple years ago people were paying single digits (in cents) for each click, yet I was making a lot more money. Today, people are paying four times as much (sometimes even 6 or 7 times, depending on the day), but CTR has fallen so much that I'm making less money.
Although, I've noticed many, many, many "invalid clicks" being taken out. Basically, the clicks are reported in the "performance" tab but don't show in the "home" tab. Then 30 minutes later the performance tab matches the home tab in terms of clicks/money (and it's lower than first reported).
Seriously, anyone know why this is? Could there possibly be that many "invalid clicks"? I've been a member of AdSense since they first released and know not to ever click them or tell people to click them. Yet so, so many clicks seem to be taken away.